Sourcing PlaybookTrend: growing

Source the Velvet Matte Foundation

Verified suppliers, target pricing, specifications, and sourcing risks—everything you need to move from idea to production.

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Trend signals, demand data, and market insights for this product

Sourcing Snapshot

Target

$0.80

MOQ

1-3 units

Lead Time

5-10 days

Best Regions

Building A2, No. 1, Xiahua 2nd Road, Junhe Street, Baiyun District, Guangzhou City, Floors 1-3, fifth floor factory building (i.e., the second factory building on the west side of Pearl River Brewery Road, Sihuang Provincial Road, Lugang Town) in Sihuang Industrial Zone, Lugang Town, Chaonan District, Shantou City, Guangdong Province

Risk Level

Medium

Why This Product Is Worth Sourcing

To optimize for speed, consider using a manufacturer's pre-approved base formula and selecting in-stock components from a wholesale cosmetic packaging supplier. This significantly shortens R&D and production timelines.
When developing your product, carefully weigh the impact of packaging on shipping costs. Heavier materials like glass increase logistics expenses compared to PETG plastic or aluminum cosmetic packaging.
Implement rigorous quality control checks. Verify formula consistency, test for the 'non-oxidizing' claim across batches, and inspect every pump mechanism to prevent faulty dispensers—a common source of negative reviews.
For brands aiming for differentiation, discuss options for custom cosmetics packaging early in the process. Elements like refillable systems or unique materials require collaboration with a specialized cosmetic packaging manufacturer and may have longer lead times.

Explore related Cosmetics trends

Choose Your Sourcing Strategy

Your pricing, materials, supplier type, and MOQ depend on this decision.

Recommended from trends

Value Segment

Value Velvet Matte Foundation

MX$50 - MX$164/unit

To win the value segment, we will launch a high-performance velvet matte foundation that directly addresses the most com...

• MOQ: 300 - 1000 units• Formula (Value): Lightweight, breathable liquid formulas featuring skin-friendly ingredients like Niacinamide. Formulations are typically non-comedogenic and fragrance-free.

• Budget-Conscious Buyers

Premium Segment

Premium Velvet Matte Foundation

MX$112 - MX$648/unit

MOQ: 200 - 500 units

Our premium strategy is to deliver an uncompromising velvet matte foundation experience that justifies the price. We wil...

• MOQ: 200 - 500 units• Formula (Value): Lightweight, breathable liquid formulas featuring skin-friendly ingredients like Niacinamide. Formulations are typically non-comedogenic and fragrance-free.

• Quality-Focused Buyers

Verified Suppliers for This Strategy

These manufacturers match the selected pricing, MOQ and quality requirements.

Guangzhou Meizi Biotechnology Co., Ltd.

Guangdong Guangzhou Baiyun District Qinghu Village Dabu Road No. 65

Excellent QualityExcellent Dispute ResolutionExcellent Returns

Guangzhou Meizi Biotechnology Co., Ltd. product 1

Guangzhou Meizi Biotechnology Co., Ltd. product 2

Guangzhou Meizi Biotechnology Co., Ltd. product 3

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Guangdong Caici Cosmetics Co., Ltd.

Guangdong Guangzhou Baiyun District Jinzhongheng Road No. 108

Excellent Dispute ResolutionGood ReturnsExcellent Consultation

Guangdong Caici Cosmetics Co., Ltd. product 1

Guangdong Caici Cosmetics Co., Ltd. product 2

Guangdong Caici Cosmetics Co., Ltd. product 3

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Yiwu Shige E-commerce Co., Ltd.

Zhejiang Jinhua Jinhua City Yiwu City Dahu Village

Fast ResponseGood Dispute Resolution

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Yiwu Xusheng Cosmetics Co., Ltd.

Zhejiang Jinhua Yiwu City Niansanli Street Kaiyuan North Street No. 103

Good LogisticsGood Dispute ResolutionExcellent Overall Service

Yiwu Xusheng Cosmetics Co., Ltd. product 1

Yiwu Xusheng Cosmetics Co., Ltd. product 2

Yiwu Xusheng Cosmetics Co., Ltd. product 3

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Sample Products from Suppliers

Real products available from verified suppliers in this category.

$12.74

Lan Di Ruomu Hydrating Concealer Primer Refreshing Makeup Moisturizing Concealer Foundation Pre-Makeup Bb Cream Wholesale

MOQ: 1+19,156 sold

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$14.92

Mlsmile Cross-Border Exclusive 6-Color Liquid Foundation, Long-Lasting, Waterproof, Sweat-Proof, Easy to Apply, Oil-Control Concealer Foundation

MOQ: 2+17,399 sold

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$14.92

Cross-Border Hot Selling Moisturizing Foundation Foundation Cream Conceals Acne Marks to Cover Dark Circles Long-Lasting Waterproof Foundation Wholesale

MOQ: 2+8,140 sold

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$7.15

Customizable Cross-border Moisturizing Concealing Hydrating Foundation Liquid for Dry Skin, Dewy for Oily Skin, Matte, Long-lasting, Smudge-proof Essence Foundation.

MOQ: 10+10 sold

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$14.92

Mlsmile Cross-Border Exclusive Hot-Selling Concealer Liquid Foundation Moisturizing Long-Lasting Non-Removing Makeup 6-Color Foundation Foundation

MOQ: 2+1,327 sold

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$37.26

Cross-Border Spot Customized No-Logo Long-Lasting Makeup Concealer, Non-Removing Makeup, Non-Stick Powder for Oily Skin, Oil-Control Matte Liquid Foundation

MOQ: 1+169 sold

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$27.97

Multi-Effect Concealer, Long-Lasting Makeup Essence Liquid Foundation, Long-Lasting, Non-Smudging Makeup, Natural Creamy Skin BB Cream, Non-Caking Powder, Waterproof and Sweat-Proof

MOQ: 1+11 sold

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$11.81

FrankColor liquid foundation cream BB cream brightens skin concealer lasting makeup genuine wholesale

MOQ: 1+1,209 sold

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Production-Ready Specifications

Recommended specifications based on market demand and supplier feasibility.

Parameter	Recommendation	Rationale
Coverage & Finish	Buildable Medium-to-Full Coverage with a Natural Velvet Matte Finish	Meets the high demand for versatile coverage that can conceal imperfections, while the 'natural' matte finish addresses the negative feedback about 'cakey' textures. This is a core expectation for a velvet matte foundation.
Formula Texture	Lightweight, Breathable 'Second-Skin' Formula	Directly responds to the positive insight of customers wanting a comfortable, non-heavy feel. This counters the major negative of formulas feeling thick or mask-like.
Longevity & Performance	16-Hour Long-Lasting & Humidity-Resistant Wear	Offers competitive long-wear performance (within the 12-32 hour competitor range) and specifically targets the pain point of foundation 'melting' in hot and humid climates.
Key Ingredients	Non-Comedogenic, Fragrance-Free Formula with Niacinamide	Addresses crucial needs for acne-prone/sensitive skin (non-comedogenic) and solves the 'unpleasant scent' issue. Including Niacinamide adds a sought-after skincare benefit seen in competing products.
Color Integrity	Non-Oxidizing, Color-True Formula	This is a key differentiator that directly solves one of the biggest customer frustrations: foundation darkening after application. It builds trust and reduces returns.
Packaging	Hygienic Pump Dispenser in a Recyclable Plastic Bottle	Solves the widespread negative feedback about messy packaging without a pump. The pump provides control and hygiene, improving the daily user experience. Using recyclable materials adds a modern value proposition.
Shade Matching Support	25+ Shade Range with an Online Shade Finder Quiz	Tackles the #1 customer problem of choosing the wrong shade online. A comprehensive range and a simple quiz tool can significantly improve customer satisfaction and reduce returns.

Risks, Trade-offs & Quality Control

Depth information for decision-making - not the primary driver.

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