Sourcy
Sourcy
Updated: 01/02/2026Trend: growing

Vertical & Space-Saving Air Fryer

  • -The Vertical & Space-Saving Air Fryer is a rapidly growing trend in the US market, appealing to consumers who prioritize counter space efficiency without sacrificing cooking capacity.
  • -Characterized by a stacked dual-basket design, this archetype allows for cooking two different foods simultaneously, a major selling point.
  • -The market is splitting into two key segments: a value-focused model offering core features for family use, and a premium model emphasizing quiet performance, superior build quality, and advanced user features.
  • -This trend presents a significant opportunity for brands to enter or expand their presence in the air fryer wholesale market by addressing specific consumer pain points like noise, cleaning, and safety.
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Choose your target segment

Pick either Value or Premium positioning. This determines your price point, materials, and target customer.

Value Segment

Value Vertical & Space-Saving Air Fryer

$40 - $63/unit

This product is positioned as a high-value, family-sized vertical air fryer, ideal for wholesale channels like BJ's Whol...

Premium Segment

Premium Vertical & Space-Saving Air Fryer

$45 - $80/unit

This product will lead the premium market as the quietest, most durable, and user-friendly vertical air fryer available....

Strategic Narrative

•This product is positioned as a high-value, family-sized vertical air fryer, ideal for wholesale channels like BJ's Wholesale.

•The strategy is to deliver the most sought-after features—space-saving design and dual-basket cooking—while directly addressing key consumer pain points like noise, safety, and cleaning.

•By offering a reliable, feature-rich 'air fryer wholesale' option, this product can dominate the value segment by providing a superior user experience without a premium price tag.

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Recommended Specifications

The blueprint for your value product.

ParameterRecommendationRationale
Design & CapacityVertical, stacked dual-basket design with a family-sized 8QT total capacity.The vertical design is a primary purchase driver for saving counter space. An 8QT capacity is the competitive standard for this segment, appealing to families and those who meal prep.
Cooking TechnologyDual-Zone cooking with 'Smart Finish' synchronization and 'Match Cook' features.Customers love the efficiency of cooking two different foods at once. The 'Smart Finish' feature, which ensures both baskets finish cooking simultaneously, is a highly valued convenience that we must include to be competitive.
Performance1600W dual-fan heating system for rapid and even cooking.This addresses the negative feedback about stacked models cooking slower than single-basket units. A powerful dual-fan system ensures better heat circulation, reducing unevenness and cooking time.
User Interface & AlertsIntuitive digital controls with 6-in-1 functions (Air Fry, Bake, Roast, Reheat, etc.) and adjustable volume for alerts.Directly solves the major annoyance of loud, non-adjustable beeps. Versatile functions add value, while simple controls are praised. This makes it a user-friendly choice for a 'bj's wholesale air fryer' customer.
Cleaning & DurabilityDishwasher-safe baskets and crisper racks with a durable, double-layer non-stick coating.Easy cleaning is a critical positive driver. Specifying a higher-quality coating directly addresses the negative reviews about peeling, reducing returns and improving brand perception.
Safety FeaturesSide-venting exhaust system and ETL/UL certified electrical components.Side vents are a praised feature that prevents damage to backsplashes. Certified components are non-negotiable to address severe safety concerns like short circuits and build consumer trust.
Included MaterialsPhysical instruction manual in multiple languages and a QR code to a stable online portal with recipes.Fixes the frustrating out-of-box experience reported by users with missing or broken-link manuals. This is crucial for customer satisfaction and reducing initial support calls.
Value Engineer

Cooking Technology: Remove 'Smart Finish' feature, offering only manual dual-zone control.

This simplifies the control board and software, reducing COGS, but sacrifices a key convenience feature. Positions the product as a more basic dual-basket air fryer.

Cooking Functions: Reduce from 6-in-1 to 4-in-1 (Air Fry, Roast, Bake, Reheat).

Eliminates less-used functions to simplify the user interface and lower software development costs, focusing on the core utility of an air fryer.

Speed to Market

Color & Finish: Standard matte black finish only.

Using a single, common color streamlines production runs and simplifies inventory management, reducing manufacturing lead time.

Components: Utilize off-the-shelf control panels and heating elements from established suppliers.

Avoids delays associated with custom component development and tooling, allowing for faster assembly by leveraging existing, reliable supply chains.

Differentiation

Viewing Window: Add a viewing window to the top basket.

Allows users to monitor cooking progress without opening the basket and losing heat. This is a premium feature that can differentiate a value model.

Exclusive Bundle: Create an exclusive 'air fryer at bj's wholesale' bundle with a set of silicone liners and a printed recipe book.

Adds perceived value and creates a unique offering for a specific retail partner, encouraging bulk purchases for the 'air fryer wholesale' market.

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Sourcy recommended suppliers and products

Verified suppliers and product samples we recommend for this category.

Verified Suppliers

Pan'an County Hongsheng Kitchenware Factory

Zhejiang Jinhua Jinhua City
Excellent QualityExcellent Dispute ResolutionExcellent Consultation
Pan'an County Hongsheng Kitchenware Factory product 1Pan'an County Hongsheng Kitchenware Factory product 2Pan'an County Hongsheng Kitchenware Factory product 3Pan'an County Hongsheng Kitchenware Factory product 4
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Dongguan Baisi Plastic Products Co., Ltd.

Guangdong Dongguan Dongguan City Dongkeng Town Yingbin Road No. 1
Excellent QualityGood LogisticsExcellent Dispute Resolution
Dongguan Baisi Plastic Products Co., Ltd. product 1Dongguan Baisi Plastic Products Co., Ltd. product 2Dongguan Baisi Plastic Products Co., Ltd. product 3Dongguan Baisi Plastic Products Co., Ltd. product 4
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Dongguan Baisi Plastic Products Co., Ltd.

Guangdong Dongguan Dongguan City Dongkeng Town Yingbin Road No. 1 Building 1 Room 303
Excellent QualityGood LogisticsExcellent Dispute Resolution
Dongguan Baisi Plastic Products Co., Ltd. product 1Dongguan Baisi Plastic Products Co., Ltd. product 2Dongguan Baisi Plastic Products Co., Ltd. product 3Dongguan Baisi Plastic Products Co., Ltd. product 4
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Dongguan Youwei Silicone Products Co., Ltd.

Guangdong Dongguan Dongguan City
Excellent QualityExcellent LogisticsExcellent Dispute Resolution
Dongguan Youwei Silicone Products Co., Ltd. product 1Dongguan Youwei Silicone Products Co., Ltd. product 2Dongguan Youwei Silicone Products Co., Ltd. product 3Dongguan Youwei Silicone Products Co., Ltd. product 4
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Dongguan Haorui Electronic Technology Co., Ltd.

Dongguan Haorui Electronic Technology Co., Ltd. product 1Dongguan Haorui Electronic Technology Co., Ltd. product 2Dongguan Haorui Electronic Technology Co., Ltd. product 3Dongguan Haorui Electronic Technology Co., Ltd. product 4
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Product Samples

Cross Border Air Fryer Silicone Baking Pan Air fryer silicone pot for SL400 SL401

Cross Border Air Fryer Silicone Baking Pan Air fryer silicone pot for SL400 SL401

Value

USD $1.51

MOQ: 200 | Orders: 49

New Air Fryer Silicone Baking Pan Ninja SL400UK/SL401 Food Grade Rectangular Silicone Baking Pan

New Air Fryer Silicone Baking Pan Ninja SL400UK/SL401 Food Grade Rectangular Silicone Baking Pan

Value

USD $1.18

MOQ: 5 | Orders: 37

Amazon's Best-Selling Air Fryer Silicone Baking Pan Is Suitable for Ninja Sl400 Sl401 Food-Grade Baking Pan

Amazon's Best-Selling Air Fryer Silicone Baking Pan Is Suitable for Ninja Sl400 Sl401 Food-Grade Baking Pan

Value

USD $1.18

MOQ: 200 | Orders: 2

Cross-border new Ninja SL 400 401 high-rise air fryer silicone baking tray Air Fryer high temperature resistant

Cross-border new Ninja SL 400 401 high-rise air fryer silicone baking tray Air Fryer high temperature resistant

Value

USD $3.61

MOQ: 1000 | Orders: 2

Cross-border new ninja air fryer SL400 side silicone splash plate SL300 silicone oil baffle accessories

Cross-border new ninja air fryer SL400 side silicone splash plate SL300 silicone oil baffle accessories

Value

USD $1.43

MOQ: 500 | Orders: 3

Cross-Border Air Fryer Baking Pan Air Fryer Ninja Sl400 Silicone Baking Pan Grill Set Accessories

Cross-Border Air Fryer Baking Pan Air Fryer Ninja Sl400 Silicone Baking Pan Grill Set Accessories

Value

USD $2.77

MOQ: 500 | Orders: 0

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Things to note when sourcing this product

Quality risks, pricing levers, and key specifications to keep in mind.

Guangdong and Zhejiang Emerge as Hubs for Vertical & Space-Saving Air Fryers

China's manufacturing for vertical and space-saving air fryers is concentrated in Guangdong and Zhejiang provinces. Clusters in cities like Guangdong's Dongguan and Zhejiang's Jinhua leverage their established small home appliance ecosystems, offering a diverse range of options from mass-market to higher-end models.

Strategic Advantages
  • Guangdong province, particularly Dongguan, is the primary sourcing hub due to its high supplier density and complete small appliance supply chain.
  • Zhejiang province offers a distinct split: Jinhua focuses on higher-end, premium models, while Yiwu provides highly cost-effective, entry-level options.
  • The Pearl River Delta (encompassing Dongguan and Shenzhen) provides access to a deep network for electronics and components, ideal for developing custom air fryers.
  • Buyers can find competitive pricing in clusters like Dongguan and Yiwu, driven by economies of scale and factory concentration.
  • The significant price variation across all major clusters highlights a market with diverse quality tiers, requiring thorough due diligence from buyers.
Guangdong, Dongguan
Cluster Strength

Features the highest concentration of suppliers for this product type. As part of the Pearl River Delta's deep electronics and components network, this cluster benefits from a mature supply chain, enabling rapid prototyping and large-scale production with competitive pricing.

Watch-Outs

⚠️ The wide price range suggests significant variation in quality and features; buyers should carefully vet specifications and materials.

Zhejiang, Jinhua
Cluster Strength

A key cluster within the major appliance hub of Zhejiang. The higher average price point and very wide price range indicate a focus on more advanced, feature-rich, or premium vertical air fryer models.

Watch-Outs

⚠️ Represents a higher-cost sourcing option compared to other clusters. Fewer suppliers than the top cluster may mean less negotiation leverage.

Guangdong, Yangjiang
Cluster Strength

An established manufacturing cluster within the broader Guangdong home appliance industrial belt. Offers a solid number of suppliers and a moderate price point, providing a balanced alternative to other major hubs.

Watch-Outs

⚠️ Like other Guangdong clusters, the wide price range requires careful supplier qualification to ensure consistent quality.

Zhejiang, Yiwu
Cluster Strength

Known for its unmatched breadth of small goods and low MOQs. This cluster shows the most cost-effective pricing in the dataset, aligning with its reputation for producing entry-level and high-volume consumer products.

Watch-Outs

⚠️ Fewer specialized air fryer suppliers compared to larger hubs like Dongguan. Product complexity and features may be more basic.

Ready to source your Airfryer?

Submit your design with target specs, and we'll connect you with vetted manufacturers.

Start Sourcing