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Trend: sustained

'90s Brown Lipgloss

  • -Inspired by '90s supermodel beauty, this trend sees a resurgence of earthy brown and warm neutral shades.
  • -These glosses range from toasted terracotta to deeper mocha and gingerbread tones.
  • -The look is often achieved through "lip combos," where a slightly darker brown lip liner is used to define and contour the lips.
  • -The finish can vary from a sheer tint to a more opaque, creamy shine.
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Fenty Beauty product

Fenty Beauty

MARKET LEADER

The Gloss Bomb in Hot Chocolit is a sheer, rich brown shade with a high-shine finish. It delivers a shimmering, explosive shine that is universally flattering on all skin tones. The non-sticky formula is infused with shea butter to nourish the lips, making them look instantly fuller and smoother. This particular shade is frequently cited as a go-to for achieving the perfect '90s-inspired brown glossy lip, making it an iconic product in this trend.

Key Product: Gloss Bomb Universal Lip Luminizer in Hot Chocolit

Rhode product

Rhode

MARKET LEADER

The Peptide Lip Tint in Toast is a sheer, buildable rose taupe color that provides a rich, glossy finish. Its formula is designed to be restorative and hydrating, leaving lips feeling nourished and naturally plump. This product is credited with playing a significant role in the 2024 resurgence of the brown lip gloss trend, offering a modern take on the '90s look with its balmy texture and skincare-infused benefits.

Key Product: Peptide Lip Tint in Toast

Kylie Cosmetics

MARKET LEADER

The High Gloss in the shade Diva offers a multidimensional shine and a comfortable, non-sticky texture. While described by some retailers as a dusty or opaque light pink, its inclusion in the '90s brown lip trend points to its status as a pinky-brown shade, a popular variation of the earthy tones of that decade. The formula is designed to smooth lip lines and can be worn alone or layered over lipstick for a luminous, glossy finish.

Key Product: High Gloss in Diva

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)
AmazonBESTSELLER
NYX PROFESSIONAL MAKEUP$6

NYX PROFESSIONAL MAKEUP Butter Gloss, Non-Sticky Lip Gloss - Ginger Snap (Chocolate Brown)

4.5
(120,698)
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Rimmel London Stay Glossy, 435 Cocoa Kiss, Lip Gloss, Non-Sticky, Color and Shine, Up To 6-Hour Wear, Precise Applicator, 0.18oz
AmazonBESTSELLER
Rimmel$3

Rimmel London Stay Glossy, 435 Cocoa Kiss, Lip Gloss, Non-Sticky, Color and Shine, Up To 6-Hour Wear, Precise Applicator, 0.18oz

4.4
(822)
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wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Nude Mood
AmazonBESTSELLER
wet n wild$2

wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Nude Mood

4.4
(34,401)
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NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration - Milk The Coco (Chocolate Brown)
AmazonBESTSELLER
NYX PROFESSIONAL MAKEUP$5

NYX PROFESSIONAL MAKEUP This Is Milky Gloss, Vegan Lip Gloss, 12 Hour Hydration - Milk The Coco (Chocolate Brown)

4.4
(2,930)
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Milani Fruit Fetish Lip Oil with Vitamin E for Instant Hydration, Fruit Extract Infused Lip Treatment and Moisturizing Lip Gloss - Coco Cacao
AmazonBESTSELLER
Milani$8

Milani Fruit Fetish Lip Oil with Vitamin E for Instant Hydration, Fruit Extract Infused Lip Treatment and Moisturizing Lip Gloss - Coco Cacao

4.6
(1,859)
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O'CHEAL Lip Gloss for Women, Hydrating Tinted Lip Balm, Natural Glossy Sheer Lip Stain, Lightweight, Plumping, Non Sticky, Long-Lasting, Anti-Wrinkle Lip Butter, Cruelty-Free & Vegan (Dark Brown)
Amazon
O'CHEAL$5

O'CHEAL Lip Gloss for Women, Hydrating Tinted Lip Balm, Natural Glossy Sheer Lip Stain, Lightweight, Plumping, Non Sticky, Long-Lasting, Anti-Wrinkle Lip Butter, Cruelty-Free & Vegan (Dark Brown)

3.6
(36)
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
55

While search interest shows some fluctuations, it remains at a moderate level, and sales volumes are still in the thousands for both value and premium segments. The trend is experiencing a cooling in sales volume compared to earlier periods, preventing a higher score.

Search interest for '90s Brown Lipgloss has remained relatively stable over a long period, indicating consistent consumer engagement. The trend is supported by its nostalgic appeal and versatility, which keeps it relevant.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

53

TikTok Posts

📸 InstagramTrendingHigh Sentiment
Positive
67.6%
Neutral
24.0%
Negative
8.5%

3 posts analyzed

Celebrity Adoption

Hailey Bieber

Rhode

A model, media personality, and founder of the skincare and makeup brand Rhode, Hailey Bieber is a major trendsetter in the beauty space.

Lori Harvey

YSL Beauty

Lori Harvey is a model, entrepreneur, and founder of the skincare line SKN by LH and swimwear brand Yevrah Swim. As a prominent "It Girl," her fashion and beauty choices are closely watched and emulated.

Kendall Jenner

L'Oreal Paris

A supermodel and member of the Kardashian-Jenner family, Kendall Jenner holds immense influence over fashion and beauty trends. As a L'Oreal ambassador, her makeup choices are often highlighted and have a significant impact on consumer preferences.