These smart glasses are specifically designed for sports, fitness, and outdoor activities. They feature rugged, durable, and lightweight construction, often with IP ratings for water and dust resistance.
Trend signals, demand data, and market insights for this product
72/100
growing
$18 - $220
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Oakley & Meta
As the quarterback for the Kansas City Chiefs and a three-time Super Bowl MVP, Patrick Mahomes is one of the most influential athletes in the United States.
Ray-Ban & Meta
Chris Pratt is a globally recognized actor known for his roles in major blockbuster films. His public persona is often associated with action, fitness, and a down-to-earth, relatable sense of humor.
Meta (in partnership with Ray-Ban and Oakley)
As the CEO of Meta, Mark Zuckerberg is the primary visionary and evangelist for the integration of AI and smart glasses into daily life.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A collaboration between the leader in tech and a giant in sports eyewear, the Oakley Meta Vanguard is built specifically for athletes. These glasses are designed with a sportier, cyclist-friendly aesthetic and feature a larger field of view compared to more lifestyle-oriented models. They are equipped with extra water and dust resistance, making them suitable for rigorous outdoor conditions. A key feature for active users is the integration with Garmin watches, allowing for performance and training data to be seamlessly incorporated. The Vanguard also includes a customizable action button, which is useful for quick controls during a run or ride, alongside Meta's AI features, a 12MP camera for capturing 3K video, and open-ear audio.
Key Product: Oakley Meta Vanguard
MARKET LEADER
The Bose Frames Tempo are audio-focused smart glasses designed for high-performance sports like running and cycling. They feature a durable, lightweight, and sweat-resistant frame with flexible temple grips to ensure they stay secure during intense activity. The product's main appeal is its high-quality Bose open-ear audio, which allows athletes to listen to music with impressive clarity and bass while remaining fully aware of their surroundings for safety. The polarized lenses are interchangeable, allowing users to adapt to different light conditions, a crucial feature for any outdoor enthusiast.
Key Product: Bose Frames Tempo
MARKET LEADER
The Engo 2 AR Glasses are tailored for the data-driven cyclist and runner who wants to track performance in real-time. These glasses push the active lifestyle trend by projecting key performance metrics—such as pace, power output, and heart rate—directly into the user's field of view via an AR heads-up display. This allows athletes to keep their eyes on the road or trail without looking down at a watch or bike computer. The technology provides a seamless way to monitor performance and stay in the zone, making them an iconic choice for serious athletes focused on training and metrics.
Key Product: Engo 2
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