This trend reflects a surge in demand for skincare featuring new and scientifically advanced ingredients. Key ingredients include post-biotics, which are byproducts of probiotics that help fortify the skin's barrier and reduce inflammation.
Trend signals, demand data, and market insights for this product
65/100
growing
R$27 - R$90,000
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
L'Oréal Paris
A celebrated and highly influential actress, Taís Araújo is one of Brazil's most recognizable faces, with a career spanning decades in television and film. As a long-standing brand ambassador for L'Oréal Paris, she holds significant sway over beauty consumers.
O Boticário
Isis Valverde is a top-tier Brazilian actress known for her leading roles in numerous successful telenovelas and films. With a massive following on social media, she is a prominent style and beauty icon in Brazil.
Galderma
Sabrina Sato is a powerhouse media personality, television host, and Carnival queen, widely regarded as one of Brazil's biggest celebrities and influencers. Her bold style and extensive media presence make her a major trendsetter, particularly in beauty and fashion.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a digital-native brand that has quickly become a powerhouse in Brazil, Creamy is known for making potent ingredients accessible. Their Retinal cream is a standout product that pushes the "Advanced Ingredients" trend by utilizing Retinaldehyde (Retinal), a form of Vitamin A that is considered more potent and faster-acting than the more common retinol, but with less potential for irritation. This makes it an iconic product for consumers seeking significant anti-aging benefits—such as improved firmness, reduced wrinkles, and evened skin tone—with a more advanced and efficient active ingredient. The formulation is designed for powerful results, solidifying its place as a top-of-mind product for ingredient-savvy users.
Key Product: Retinal
MARKET LEADER
Biossance is a leading brand in the "clean clinical" space, popular in Brazil for its fusion of sustainable, bio-derived ingredients with cutting-edge science. The Squalane + Ectoin Overnight Rescue is a prime example of the advanced ingredient trend, featuring Ectoin, a bio-fermented molecule known as an extremolyte. This powerful protective molecule helps shield skin from environmental stressors and improves its self-defense capabilities. The product's innovative formula provides deep repair and hydration, calming stressed skin and plumping fine lines, which resonates with consumers looking for sophisticated, science-backed solutions that go beyond surface-level care.
Key Product: Squalane + Ectoin Overnight Rescue
MARKET LEADER
Tulípia Cosméticos, a Brazilian brand focused on professional-grade dermocosmetics, showcases remarkable innovation with its Black Secret Micro Spikes Peeling. This product embodies the advanced ingredient trend through its novel delivery system and potent actives. It is the first cream in Brazil to use "Micro Spikes," which are invisible micro-structures that create pathways in the skin to enhance the penetration of other ingredients. The formula combines this technology with Nano Tranexamic Acid for clarifying dark spots and Drone Copper peptides for stimulating collagen, offering an at-home treatment that mimics the effects of a professional micro-needling procedure. This makes it an iconic product for those seeking high-tech, visible results.
Key Product: Black Secret Micro Spikes Peeling
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