This theme centers on bath salts formulated with specific essential oils and botanical extracts designed to promote mental and physical relaxation. Products often feature calming scents like lavender, chamomile, and lemongrass, transforming a regular bath into a therapeutic ritual.
Trend signals, demand data, and market insights for this product
45/100
growing
R$13 - R$835
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Granado
A highly recognized actress and former reality TV star, Grazi Massafera has built a strong personal brand centered around a healthy and balanced lifestyle. Her influence is significant, with millions of followers on social media looking to her for tips on beauty and well-being.
Granado
A highly recognized actress and former reality TV star, Grazi Massafera has built a strong personal brand centered around a healthy and balanced lifestyle. Her influence is significant, with millions of followers on social media looking to her for tips on beauty and well-being.
Labotrat
A highly recognized actress and former reality TV star, Grazi Massafera has built a strong personal brand centered around a healthy and balanced lifestyle. Her influence is significant, with millions of followers on social media looking to her for tips on beauty and well-being.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
From the Terrapeutics line, these relaxing bath salts are formulated to transform the bath into a ritual of well-being, helping to relieve the stress and tensions of the day. The lavender fragrance is renowned for its ability to calm the mind and body, making these salts ideal for a relaxing experience before sleep. The product is presented as perfumed salts that provide an enchanting floral aroma for an energetic and relaxing bath.
Key Product: Sais de Banho Terrapeutics Lavanda
MARKET LEADER
Labotrat's Pitaya bath salts are designed to be both invigorating and energizing, stimulating and refreshing the body. This product aligns with the relaxation trend by offering a unique and refreshing aroma that contributes to a sense of well-being and renewal during the bath. The use of fruit essences like pitaya showcases a trend towards innovative and natural scents in aromatherapy.
Key Product: Sais de Banho Relaxante Hidromassagem Perfumados Pitaya
MARKET LEADER
The Chopp de Açaí bath salt is a vegan and cruelty-free product designed to be invigorating. It features a unique blend of Brazilian-inspired aromas like açaí, jambu, and guaraná. This product pushes the aromatherapy trend forward by incorporating unconventional, regional ingredients to create a unique sensory experience. It can be used for a full bath, a relaxing foot soak, or as an exfoliant, highlighting its versatility in promoting relaxation and well-being.
Key Product: Chopp de Açaí
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