
This trend celebrates Brazil's rich natural resources by incorporating ingredients sourced from its diverse biomes. Hand creams in this category feature exotic and effective botanicals like Cumaru, Araucária extract, Cupuaçu butter, and Andiroba oil.
Trend signals, demand data, and market insights for this product
30/100
emerging
R$20 - R$28




Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
L'Occitane au Brésil
A digital entrepreneur and one of Brazil's most influential online personalities, also known as Boca Rosa. Her influence is pivotal in the beauty industry, having successfully launched her own makeup brands.
Natura
Gained nationwide fame as a finalist on Big Brother Brasil 24 and for her role as the Cunhã-Poranga of the Boi Garantido at the Parintins Festival. Her deep-rooted connection to the Amazon region makes her an authentic voice for products derived from its biodiversity.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
This lightweight hand cream is a powerful example of leveraging Brazil's natural bounty for advanced skincare. It features Tukumã, a fruit from an Amazonian palm tree known for its ability to regenerate even after fires. The crude butter and oil from Tukumã stimulate the skin's natural production of hyaluronic acid, acting as a potent anti-aging ingredient for the hands. This product pushes the trend by not only using a unique Amazonian bioactive but also by linking it to a powerful story of renewal and regeneration, resonating with consumers looking for effective, natural, and meaningful products. The formula is 98% natural, vegan, and fast-absorbing.
Key Product: Ekos Tukumã Regenerating Hand Cream

MARKET LEADER
As a product from one of Brazil's most traditional pharmacies, this hand cream is a classic that embodies the nation's biodiversity. It is formulated with a high concentration of Brazil nut (Castanha do Brasil) extract, a well-known Amazonian ingredient celebrated for its antioxidant and moisturizing properties. The cream is further enriched with natural oils of açaí and passion fruit, enhancing its nourishing and protective qualities. This product helps to push the trend by showcasing a beloved and highly effective native ingredient in a formula that is free from parabens and animal ingredients, appealing to a broad range of consumers looking for authentic and natural Brazilian skincare.
Key Product: Terrapeutics Castanha do Brasil Hand Cream

MARKET LEADER
This hand cream captures the essence of Brazil's tropical lifestyle. Inspired by coconut water, an ingredient that symbolizes refreshment on a hot summer day, this cream provides hydration with a soft, velvety touch. Its formula is vegan, contains 95% natural ingredients, and is known for its fast absorption without leaving an oily residue. The product's appeal lies in its ability to evoke a sensory experience of Brazilian freshness, connecting the user to a tropical landscape through its delicate floral and aromatic fragrance. It showcases a different facet of Brazilian biodiversity, focusing on the country's iconic coastal flora.
Key Product: Água de Coco Hand Cream
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