These smart glasses feature integrated high-resolution cameras for capturing photos and videos from a first-person perspective. Many models, like the Ray-Ban Meta, include features like live streaming directly to social media platforms.
Trend signals, demand data, and market insights for this product
75/100
growing
R$54 - R$850
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
A global music superstar and one of Brazil's most powerful influencers, known for her massive social media following and trendsetting style.
Ray-Ban and Meta
A Brazilian singer, music producer, and accessibility consultant. A prominent figure in the visually impaired community.
Ray-Ban and Meta
A rock singer known for her authentic and rebellious style.
Current bestsellers and viral hits defining the consumer expectation.
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MARKET LEADER
A collaboration between Meta and Ray-Ban, these smart glasses seamlessly integrate technology into the classic and iconic Wayfarer frame design. The standout feature is a discreetly embedded 12MP ultra-wide camera that allows users to capture high-resolution photos and record videos in 3K, all from a first-person perspective. This functionality pushes the trend by making content creation instantaneous and hands-free, allowing users to live-stream directly to Instagram and Facebook or capture spontaneous moments without reaching for their phones. The glasses also feature open-ear audio for music and calls, five built-in microphones for clear audio recording, and voice-activated Meta AI for hands-free control, further solidifying their position as a top-of-mind product for trend-conscious consumers. The second generation of these glasses officially launched in Brazil, featuring improved battery life and a more powerful processor.
Key Product: Ray-Ban Meta Smart Glasses (Wayfarer)
MARKET LEADER
Xiaomi's entry into the smart glasses category presents a strong, tech-focused alternative that is gaining traction in Brazil. These glasses are equipped with a 12MP camera capable of recording video in 2K with electronic image stabilization (EIS) for smooth footage, directly competing with the market leaders. The product helps push the camera-enabled trend by offering a feature-rich device focused on productivity and daily convenience, including real-time transcription and translation. The design integrates advanced technology, such as a surround sound audio system with five microphones, while maintaining a lightweight and wearable form factor. Available through various online retailers in Brazil, the Xiaomi AI Glasses are positioned as an innovative and advanced option for consumers looking to adopt smart glasses technology.
Key Product: Xiaomi AI Glasses
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