
This theme moves beyond basic black and grey, with travelers opting for carry-on luggage in a wide array of vibrant colors and eye-catching designs. Pastel shades, bold hues like flamingo pink, and even luggage with unique prints or patterns are gaining popularity.
Trend signals, demand data, and market insights for this product
45/100
emerging
₱295 - ₱6,818




Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
LOJEL
Glaiza de Castro is a highly-acclaimed actress and singer in the Philippines, known for her versatile roles in television dramas and independent films. Her edgy and distinct personal style has made her a respected figure in the fashion scene.
Gucci
Anne Curtis is one of the most influential celebrities in the Philippines. An actress, model, television host, and entrepreneur, she has a massive following both online and offline. Her style is closely watched, and her endorsements carry significant weight.
LOJEL
Aya Fernandez is an actress, beauty queen, and social entrepreneur. After winning the title of Miss Tourism International Philippines, she has become a recognizable face in the entertainment industry. Her influence extends to a younger demographic.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Samsonite Red Toiis C collection is at the forefront of personalized travel fashion. Its standout feature is the ability for travelers to customize the look of their luggage. Each suitcase comes with a personalization kit that includes interchangeable components for the logo, handles, and wheel caps in different colors. This allows users to mix and match to express their personal style, making it a top-of-mind choice for fashion-conscious travelers. Beyond its chic and modern aesthetic, the Toiis C is built with high-quality ball-bearing double wheels for a smooth and comfortable glide and features a secure, anti-theft zipper for peace of mind. Its expandable design also ensures there's always a little extra room for shopping finds.
Key Product: Toiis C Spinner Carry-On

MARKET LEADER
For travelers looking to break away from monotonous, dark-colored luggage, the American Tourister Linex is an iconic choice. This model is specifically designed to be eye-catching, available in a range of vibrant colors with a modern, dual-textured polypropylene shell that is also scratch-resistant. The Linex pushes the trend for colorful luggage by making the suitcase itself a bold accessory that is easy to spot. Functionality is not compromised for fashion; it features smooth-rolling double wheels for effortless mobility through busy airports, a TSA combination lock for security, and a well-organized interior with multiple pockets and dividers to make packing a breeze.
Key Product: Linex Spinner

MARKET LEADER
Heys has directly targeted the fashion-forward traveler with its recently launched HiLite collection, described as the perfect balance of fashion and function. This line embodies the colorful trend with its expressive design and a palette of bright, eye-catching shades such as Flamingo Pink, Aqua Breeze, and Sunburst Yellow. The design is cohesive and stylish, with color-matching details extending to the fully-lined interior, handles, zippers, and wheels. Made to be lightweight and durable, the HiLite carry-on features smooth 360° dual spinner wheels and an organized interior, making it a practical and trendy choice for travelers who want their luggage to make a statement.
Key Product: HiLite Carry-On
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