These notebooks feature a disc-based binding system that allows for complete personalization. Users can easily add, remove, and reorganize pages, dividers, and a variety of accessories.
Trend signals, demand data, and market insights for this product
60/100
growing
R$12 - R$180
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Caderno Inteligente
One of Brazil's most influential beauty entrepreneurs and digital influencers. She started as a beauty blogger and has built a massive following and a successful cosmetics empire, "Linha Bruna Tavares." Her influence extends beyond makeup into lifestyle and fashion, making her a significant trendsetter for the mass market.
Caderno Inteligente
A young Brazilian actress and digital influencer who gained national fame as a child star. She has a substantial following on social media, where she shares content about her life, fashion, and interests. Her appeal to a younger, fashion-conscious audience makes her a powerful influencer for trends in school supplies and personal accessories.
Caderno Inteligente
An internationally recognized Brazilian fashion designer known for his avant-garde style and iconic skull motif. A leading figure in the Brazilian fashion scene for decades, his influence is synonymous with high-end, cutting-edge design. A collaboration with him elevates the disc-bound notebook from a simple stationery item to a fashion accessory.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As the pioneering brand of disc-bound notebooks in Brazil, Caderno Inteligente has become synonymous with the category itself. Their notebooks are celebrated for a versatile system that allows users to completely customize their organization. The notebooks feature high-quality paper and a wide variety of covers, discs, and accessories, enabling a high degree of personalization. The ability to remove and relocate sheets at any time is a key feature that promotes the trend of a tailored note-taking experience. The brand also collaborates with influencers and other brands, like Gocase, to create unique and trendy designs. A recent collaboration with Pantys resulted in the "Diário do Bem-Estar" (Well-Being Diary), showcasing their continuous innovation.
Key Product: Grande Arco-Íris Pastel
MARKET LEADER
A household name in the Brazilian stationery market, Tilibra has embraced the disc-bound trend with its "Tilidisco" line. This product allows users the freedom to reorder pages as they wish, a hallmark of the customizable notebook theme. Tilibra offers the Tilidisco in various sizes, including collegiate and university, and provides a range of accessories like different covers and plastic pouches to enhance personalization. By entering this segment, Tilibra leverages its strong brand recognition to offer a reliable and stylish alternative for consumers looking to adopt the disc-bound system.
Key Product: Tilidisco
MARKET LEADER
Iscool has emerged as a significant player in the customizable notebook market, offering a variety of disc-bound options that are readily available on major online retail platforms in Brazil. Their products, such as the "ISCOOL DISC PRIME," feature durable hardcovers and the flexible disc system that allows for complete personalization of the notebook's contents. These notebooks often come as a complete package with repositionable sheets, dividers, a plastic pouch for documents, and stickers, providing users with all the necessary tools to create a personalized organization system right from the start. Iscool's offerings highlight the trend of providing a modern, practical, and original solution for note-taking.
Key Product: ISCOOL DISC PRIME
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