This theme highlights the use of strong, deep blue as a primary accent color for throw pillows. Pillows may be solid-colored in shades like indigo, navy, or charcoal teal, often in luxurious textures like velvet.
Trend signals, demand data, and market insights for this product
72/100
growing
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Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Furniture Republic
Known as the "Popstar Royalty," she is a multi-award-winning singer, actress, and television personality in the Philippines with a massive fan base and significant influence over the mass market. Her endorsements and public appearances are closely followed, making her a powerful trendsetter.
Anko
A Filipino-Australian actress, model, television host, and recording artist. With millions of followers on social media, she is a leading influencer in fashion, beauty, and lifestyle in the Philippines. Her personal style and home decor choices are often featured in lifestyle magazines and online publications, making her a key figure in shaping local trends.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This plush throw pillow from SM Home's own collection is a widely accessible and popular choice for adding a touch of modern texture and color. The textured rectangular design provides visual interest and a contemporary feel, making it a simple yet effective way to incorporate the deep blue trend into your home. Its availability in SM Home sections across the country makes it a top-of-mind product for shoppers looking for an instant and affordable style update.
Key Product: Textured Throw Pillow - Blue
MARKET LEADER
Crate & Barrel offers a luxurious take on the deep blue trend with its Vittoria pillow cover. Crafted from a blend of silk and cotton, this cover boasts a wonderful texture and a soft, casual-yet-luxe feel. The deep indigo blue hue is rich and sophisticated, making it a statement piece that pushes the trend towards premium, high-quality textiles. The varying weaves in the horizontal lines add a subtle layer of design complexity, perfect for a refined and elegant interior.
Key Product: Vittoria Silk Blend Textured 23"x23" Deep Indigo Blue Throw Pillow Cover
MARKET LEADER
Mandaue Foam, a household name in the Philippines for home essentials, offers a plush and inviting option with their velvet throw pillowcase in a deep "Midnight Blue". This product embodies the trend by focusing on rich, tactile materials. The velvet fabric provides a soft, luxurious feel that enhances the depth of the blue color, making it an iconic choice for creating a cozy and stylish atmosphere. It's a go-to for consumers looking to add both color and comfort to their living spaces.
Key Product: Mika Velvet Throw Pillowcase (in Midnight Blue)
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