For fitness and sports, the trend is towards durable and secure-fitting wireless headphones. Water and sweat resistance, indicated by IP ratings such as IPX4, IPX7, or IP68, is a crucial feature for this category.
Trend signals, demand data, and market insights for this product
55/100
growing
R$7 - R$80
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Bodybuilder and influencer
Model, presenter, and entrepreneur
Professional bodybuilder, coach, and state deputy
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The JBL Endurance Peak III is consistently highlighted as a top choice for athletes and fitness enthusiasts in Brazil, designed to endure the most demanding physical activities. Its standout feature is the IP68 certification, which makes it fully waterproof and dustproof, capable of handling everything from heavy sweat to a post-workout rinse. The Powerhook™ design, a flexible ear hook, ensures the earbuds remain securely in place during high-impact exercises like running or crossfit, a crucial factor for pushing the durable fitness trend. With up to 50 hours of total battery life (10 hours in the buds and 40 in the case) and JBL's signature Pure Bass sound, these headphones are built for long-lasting, high-energy workouts without interruption.
Key Product: Endurance Peak III
MARKET LEADER
The Beats Fit Pro has become an iconic product for fitness-focused users who also value seamless integration with their devices. Embodying the trend of durable yet versatile headphones, they feature secure-fitting, flexible wingtips that conform to the ear, providing stability during vigorous workouts. While stylish, their durability is a key attribute, with an IPX4 rating for sweat and water resistance, making them a reliable companion for gym sessions and outdoor runs. The product pushes the trend by combining its robust design with premium features like Active Noise Cancellation and Spatial Audio, appealing to consumers who want a single, high-performance headphone for both intense exercise and everyday use.
Key Product: Fit Pro
MARKET LEADER
The Anker Soundcore Sport X10 is a prominent example of a product driving the durable fitness trend through innovative design and robust protection. Its most defining feature is the set of 210° rotating ear hooks, which allow users to find a customized, unshakeable fit, ensuring the earbuds stay put regardless of the workout's intensity. This focus on a secure and stable fit is central to their appeal. The headphones are built to last, boasting an IPX7 waterproof rating, meaning they can be fully submerged in water, offering superior protection against sweat and rain. The Soundcore Sport X10 demonstrates how durability and a secure fit can be delivered at a competitive price point, making it a top-of-mind choice for active consumers.
Key Product: Soundcore Sport X10
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