
This theme centers on bowls crafted from natural and textural materials like wood, stone, terracotta, and ceramic. Finishes are often matte or honed, emphasizing the raw beauty and texture of the material.
Trend signals, demand data, and market insights for this product
68/100
growing
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Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Goop x CB2
Actress and founder of the lifestyle brand Goop, known for her 'quiet luxury' and health-conscious lifestyle.
JIA JIA
Actress known for her timeless style and 'modern rustic luxe' trend in interior design.
Atrio
Fashion model and member of the Kardashian-Jenner family, known for a 'Grandma Chic' and rustic aesthetic.
Current bestsellers and viral hits defining the consumer expectation.

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These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Kanto Stoneware Bowl is a prime example of the earthy materials trend, balancing modern design with a rustic feel. Its defining features include a reactive glaze which creates subtle variations in color and texture, making each piece unique. The bowls have high, straight sides, a contemporary silhouette that is also practical for holding everything from soups to grain bowls. Available in a palette of muted, earthy tones, the Kanto bowl's slightly speckled finish and substantial feel contribute to its organic, handcrafted appeal, pushing the trend of bringing natural textures to everyday dining.
Key Product: Kanto Stoneware Bowl

MARKET LEADER
Staub's ceramic bowl embodies the earthy trend through its high-quality construction and timeless, rustic aesthetic. Known for durability, these bowls feature a distinctive speckled glaze that adds visual texture and an artisanal touch. The design often includes an unglazed stoneware base, which provides a pleasing contrast and emphasizes the natural clay material. This combination of a refined, glossy interior with a more rugged exterior helps to elevate the earthy theme, making it suitable for both everyday meals and special occasions. The brand's reputation for long-lasting quality aligns with the trend's focus on sustainable and enduring pieces.
Key Product: Ceramic Bowl

MARKET LEADER
"The American Bowl" from The Vermont Bowl Company is an iconic representation of the earthy materials trend, specifically through its use of natural wood. Handcrafted in the USA from a single piece of premium hardwood like Black Walnut or Cherry, each bowl showcases the unique grain and character of the wood. This product revives a classic American design, emphasizing tradition and craftsmanship. Its smooth, hand-rubbed finish and substantial form make it a centerpiece that brings natural warmth and timeless style to the table, perfectly aligning with the trend's appreciation for authentic, heirloom-quality pieces derived from nature.
Key Product: The American Bowl
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