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Trend: growing

Earthy Materials Bowl

This theme centers on bowls crafted from natural and textural materials like wood, stone, terracotta, and ceramic. Finishes are often matte or honed, emphasizing the raw beauty and texture of the material.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

68/100

Trend Status

growing

Retail Price Range

N/A

Trend signals, demand data, and market insights for this product

  • This theme centers on bowls crafted from natural and textural materials like wood, stone, terracotta, and ceramic.
  • Finishes are often matte or honed, emphasizing the raw beauty and texture of the material.
  • Colors are warm and grounded, including sand, clay, and rich, edible brown tones.
  • The look often incorporates recycled glass and other sustainable materials, reflecting an eco-conscious mindset.
Earthy Materials Bowl main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
68

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

85

TikTok Posts

🎵 TikTokTrendingHigh Sentiment
Positive
55.2%
Neutral
44.8%
Negative
0.0%

Celebrity Adoption

Gwyneth Paltrow

Goop x CB2

Actress and founder of the lifestyle brand Goop, known for her 'quiet luxury' and health-conscious lifestyle.

Jennifer Aniston

JIA JIA

Actress known for her timeless style and 'modern rustic luxe' trend in interior design.

Kendall Jenner

Atrio

Fashion model and member of the Kardashian-Jenner family, known for a 'Grandma Chic' and rustic aesthetic.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Sage Green Ceramic Grater Earthy Materials Bowl
TikTokVIRAL HIT
@sadiaspottery

Sage Green Ceramic Grater Earthy Materials Bowl

293,700 Views

5,074 likes

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

West Elm product

West Elm

MARKET LEADER

The Kanto Stoneware Bowl is a prime example of the earthy materials trend, balancing modern design with a rustic feel. Its defining features include a reactive glaze which creates subtle variations in color and texture, making each piece unique. The bowls have high, straight sides, a contemporary silhouette that is also practical for holding everything from soups to grain bowls. Available in a palette of muted, earthy tones, the Kanto bowl's slightly speckled finish and substantial feel contribute to its organic, handcrafted appeal, pushing the trend of bringing natural textures to everyday dining.

Key Product: Kanto Stoneware Bowl

Staub product

Staub

MARKET LEADER

Staub's ceramic bowl embodies the earthy trend through its high-quality construction and timeless, rustic aesthetic. Known for durability, these bowls feature a distinctive speckled glaze that adds visual texture and an artisanal touch. The design often includes an unglazed stoneware base, which provides a pleasing contrast and emphasizes the natural clay material. This combination of a refined, glossy interior with a more rugged exterior helps to elevate the earthy theme, making it suitable for both everyday meals and special occasions. The brand's reputation for long-lasting quality aligns with the trend's focus on sustainable and enduring pieces.

Key Product: Ceramic Bowl

The Vermont Bowl Company product

The Vermont Bowl Company

MARKET LEADER

"The American Bowl" from The Vermont Bowl Company is an iconic representation of the earthy materials trend, specifically through its use of natural wood. Handcrafted in the USA from a single piece of premium hardwood like Black Walnut or Cherry, each bowl showcases the unique grain and character of the wood. This product revives a classic American design, emphasizing tradition and craftsmanship. Its smooth, hand-rubbed finish and substantial form make it a centerpiece that brings natural warmth and timeless style to the table, perfectly aligning with the trend's appreciation for authentic, heirloom-quality pieces derived from nature.

Key Product: The American Bowl

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