This trend involves using tablets, such as iPads and Samsung Galaxy Tabs, as primary note-taking devices. It relies on sophisticated applications like GoodNotes, Samsung Notes, and Notein, which simulate the experience of writing in a physical notebook.
Trend signals, demand data, and market insights for this product
55/100
growing
R$2 - R$10
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Rocketbook Core is an endlessly reusable notebook that provides a classic pen-and-paper experience but is built for the digital age. Users write on its specialized composite-polymer pages with any pen from the Pilot FriXion line. When the pages are filled, the Rocketbook app is used to scan the notes, which can then be sent to pre-configured cloud services like Google Drive, Evernote, or email. The "smart" aspect is pushed further by its reusability; the pages can be wiped clean with a damp cloth, allowing the notebook to be used over and over again. This combination of traditional writing, seamless digital cloud integration, and sustainability makes it an iconic product for trend-conscious consumers.
Key Product: Core Reusable Smart Notebook
MARKET LEADER
Moleskine, an iconic brand known for its premium notebooks, offers a sophisticated take on the digital notebook trend with its Smart Writing Set. This system includes a "Paper Tablet" notebook, which has special Ncoded paper, and the smart Pen+. As you write or draw, the pen captures every stroke in real-time and transfers it to the Moleskine Notes app on a connected device. This allows for the immediate digitization, editing, and sharing of handwritten notes without the need for scanning. It elevates the traditional notebook by seamlessly integrating analog brainstorming with digital workflow, making it a top-of-mind product for creative professionals and discerning consumers who value both style and technology.
Key Product: Smart Writing Set
MARKET LEADER
Tilibra, a leading and highly popular stationery brand in Brazil, has embraced the digital trend with its Tilibra Connect line. These notebooks work in conjunction with a dedicated app that allows users to scan, save, organize, and share their notes. The app helps to manage content by subject, making it easier to review and study. While not reusable like the Rocketbook, the Tilibra Connect notebooks integrate a digital component into the traditional student and professional workflow. By offering this feature in popular formats, including their disc-bound "Tilidisco" versions, Tilibra makes the digital notebook trend accessible and pushes it into the mainstream Brazilian market.
Key Product: Caderno Tilidisco Universitário Connect
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