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Trending Products
Trend: sustained

Gut-Friendly Protein

Gut-friendly protein powders are specifically formulated to support digestive health and minimize issues like bloating and discomfort. These products often feature easily digestible protein sources like whey protein isolate or gentle plant proteins.

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Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

45/100

Trend Status

sustained

Retail Price Range

AU$16 - AU$139

Trend signals, demand data, and market insights for this product

  • •Gut-friendly protein powders are specifically formulated to support digestive health and minimize issues like bloating and discomfort.
  • •These products often feature easily digestible protein sources like whey protein isolate or gentle plant proteins.
  • •A key characteristic is the inclusion of functional ingredients such as prebiotics, probiotics, and digestive enzymes.
  • •These powders typically have clean labels, avoiding artificial additives and common gut irritants like gluten and lactose.
Gut-Friendly Protein main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
45

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

40

TikTok Posts

🎵 TikTokHighly TrendingLow Sentiment
Positive
5.9%
Neutral
88.2%
Negative
5.9%

Celebrity Adoption

Sarah's Day

Tropeaka

A prominent Australian holistic health and wellness influencer, known as Sarah Stevenson, who built an empire around her personal journey of overcoming hormonal acne and digestive issues.

Chris Hemsworth

Unspecified

Internationally acclaimed actor known for his role as Thor and his dedication to fitness and a healthy lifestyle, which he promotes through his wellness app, Centr.

Teresa Cutter (The Healthy Chef)

The Healthy Chef

A highly influential Australian nutritionist, chef, and personal trainer who founded the Australian brand, The Healthy Chef.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Macro Mike Vanilla Buttercream Premium Almond Protein 400 g
Amazon
Macro MikeAU$55

Macro Mike Vanilla Buttercream Premium Almond Protein 400 g

5.0
(2)
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Nutra Organics Clean Protein Smooth Chocolate 500 g | Plant Based Protein Workout Powder | BCAAs | Supports Muscle Mass Building, Toning & Repair (16 Serves)
Amazon
Nutra OrganicsAU$48

Nutra Organics Clean Protein Smooth Chocolate 500 g | Plant Based Protein Workout Powder | BCAAs | Supports Muscle Mass Building, Toning & Repair (16 Serves)

4.3
(10)
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Organic Protein Vanilla Flavour, White, 420 g
Amazon
Essential HempAU$34

Organic Protein Vanilla Flavour, White, 420 g

4.7
(12)
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Chief Collagen Protein Powder, Unflavoured, 100% Organic Grass-Fed Aussie Beef, Supports Gut Health & Joints, Dairy Free & No Sugar, 30 Servings
Amazon
ChiefAU$54

Chief Collagen Protein Powder, Unflavoured, 100% Organic Grass-Fed Aussie Beef, Supports Gut Health & Joints, Dairy Free & No Sugar, 30 Servings

5.0
(6)
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Nature's Way Instant Natural Protein
Amazon
natures wayAU$16

Nature's Way Instant Natural Protein

4.4
(87)
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PranaON Power Plant Protein Variety Pack 308 g
Amazon
Prana ONAU$23

PranaON Power Plant Protein Variety Pack 308 g

4.7
(8)
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

EHP Labs product

EHP Labs

MARKET LEADER

A lean wellness protein containing a blend of whey protein isolate (WPI) and whey protein concentrate (WPC). The formula includes probiotics and a patented digestive enzyme complex to minimize bloating and support gut health, aiding muscle recovery without digestive discomfort.

Key Product: OxyWhey Lean Wellness Protein

Amazonia product

Amazonia

MARKET LEADER

A certified organic, plant-based protein featuring a blend of organic golden pea and brown rice protein. It is formulated to be gut-friendly by including digestive enzymes and being free from dairy, gluten, and artificial additives, nourishing without causing digestive distress.

Key Product: Raw Protein Isolate

Nuzest product

Nuzest

MARKET LEADER

A minimalist and highly digestible protein made from premium European golden peas. It has a low allergen profile, being free from dairy, soy, gluten, and GMOs. It is marketed as being easy on digestion with no bloating, providing a high-protein option without common irritants.

Key Product: Clean Lean Protein

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