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Trending Products
Trend: sustained

Indulgent Protein Snacks

This theme captures the trend of protein snacks that deliver on taste and indulgence, often mimicking popular confectionery and desserts. These products offer a "permissible indulgence" for consumers who want a sweet treat without derailing their health goals.

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Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

55/100

Trend Status

sustained

Retail Price Range

AU$7 - AU$62

Trend signals, demand data, and market insights for this product

  • •This theme captures the trend of protein snacks that deliver on taste and indulgence, often mimicking popular confectionery and desserts.
  • •These products offer a "permissible indulgence" for consumers who want a sweet treat without derailing their health goals.
  • •This trend is often driven by collaborations between protein brands and well-known confectionery companies.
  • •Examples include dessert-inspired flavours like Choc Fudge Brownie, Cookies & Cream, and Salted Caramel.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
55

Google Trends (12 Months)

Dec 24Dec 25

Celebrity Adoption

Sarah Stevenson (Sarah's Day)

Tropeaka, Blue Dinosaur

A prominent Australian influencer in the health, fitness, and wellness space with over 1.2 million Instagram followers. Her content includes vlogs, fitness challenges, and recipes, significantly impacting her audience's purchasing habits.

Chris Hemsworth

Centr

An international movie star from Australia with a monumental influence on health and fitness through his fitness app, Centr. He is also a global ambassador for Swisse.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Grenade OREO White Protein Bar - High Protein, Low Sugar, 12 x 60 g
Amazon
GrenadeAU$30

Grenade OREO White Protein Bar - High Protein, Low Sugar, 12 x 60 g

4.0
(1)
Start Sourcing
Muscle Nation Choc Fudge Brownie Custard Protein Bars – High Protein Snack with Gooey Brownie Layer 12 x 60g
Amazon
Muscle NationAU$32

Muscle Nation Choc Fudge Brownie Custard Protein Bars – High Protein Snack with Gooey Brownie Layer 12 x 60g

4.4
(64)
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Quest Nutrition Caramel Chocolate Chunk Protein Bar, High Protein, Low Carb, Keto Friendly, 12 Count
AmazonBESTSELLER
QuestNutritionAU$32

Quest Nutrition Caramel Chocolate Chunk Protein Bar, High Protein, Low Carb, Keto Friendly, 12 Count

4.3
(1,295)
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Muscle Nation Cheesecake Pistachio Papi Protein Bar Full of Flavour, Layers, and Inclusions, Soft and Chewy Texture, Convenient Protein Hit – 12 x 50g
Amazon
Muscle NationAU$32

Muscle Nation Cheesecake Pistachio Papi Protein Bar Full of Flavour, Layers, and Inclusions, Soft and Chewy Texture, Convenient Protein Hit – 12 x 50g

4.0
(68)
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Muscle Nation Choc Peanut Butter Custard Protein Bars – High Protein Snack with Gooey Centre and Chocolate Coating 12 x 60g
Amazon
Muscle NationAU$32

Muscle Nation Choc Peanut Butter Custard Protein Bars – High Protein Snack with Gooey Centre and Chocolate Coating 12 x 60g

4.2
(41)
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Pick Me Up Cookies & Cream Protein Bar, Healthy Snacks, 8g Protein Bars, High Fibre Protein Snacks, Low Sugar Snack Bar with 5 Health Star Rating
Amazon
SnackHQAU$7

Pick Me Up Cookies & Cream Protein Bar, Healthy Snacks, 8g Protein Bars, High Fibre Protein Snacks, Low Sugar Snack Bar with 5 Health Star Rating

5.0
(3)
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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Muscle Nation product

Muscle Nation

MARKET LEADER

An iconic multi-layered protein bar with a biscuit base, creamy center, and toppings, designed to mimic an actual cheesecake. It transforms a classic dessert into a convenient, high-protein snack, known for its soft, chewy texture and rich flavor profiles.

Key Product: Cheesecake Protein Bar

Body Science (BSc) product

Body Science (BSc)

MARKET LEADER

A collaboration with the classic Australian chocolate bar, Violet Crumble. This soft protein bar incorporates the familiar honeycomb and chocolate flavor of the iconic confectionery, blending the appeal of a nostalgic treat with the functional benefits of a protein bar.

Key Product: Violet Crumble Soft Protein Bar

SnackHQ product

SnackHQ

MARKET LEADER

Part of the ReFil range, this product aims to bridge the gap between traditional chocolate bars and healthier alternatives. It delivers the taste and experience of a classic caramel-filled chocolate bar but with less than a teaspoon of sugar, no sugar alcohols, and added protein and fiber.

Key Product: ReFil Creamy Caramel

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