This theme highlights the demand for powerful and sophisticated masculine-leaning fragrances. These perfumes are characterized by deep, earthy notes of oud, sandalwood, cedar, and vetiver, often enhanced with warm spices, amber, or a touch of lavender.
Trend signals, demand data, and market insights for this product
75/100
growing
MX$255 - MX$3,500
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Le Labo
The Puerto Rican superstar, Bad Bunny, is a global music phenomenon with an immense following and cultural impact in Mexico. His style is closely watched and emulated by a massive youth market, making his choices in fashion and fragrance highly influential.
Giorgio Armani
Alejandro Speitzer is a prominent Mexican actor who has gained international recognition. As a style icon in Mexico, he has become a brand ambassador for major luxury houses, including Armani Beauty.
Tom Ford
A leading figure in the "regional Mexican" music genre, Christian Nodal has captured a massive audience in Mexico and beyond. His distinctive style and widespread popularity make him a significant trendsetter.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Tom Ford's Oud Wood is a modern classic that remains a benchmark for the woody fragrance category. It is celebrated for its use of rare and precious oud wood, a resinous heartwood that delivers a smoky, complex, and deeply sensual aroma. The composition is a masterful blend of exotic rosewood and cardamom, which gives way to a smoky mix of oud, sandalwood, and vetiver. The addition of tonka bean and amber at the base provides a layer of warmth and creaminess, making the fragrance both opulent and wearable. This scent pushes the trend by showcasing oud in a refined, elegant manner, moving away from overly animalic interpretations and presenting a sophisticated, dark, and earthy sensuality that is highly sought after. Its status as a luxurious and polished woody fragrance makes it an iconic choice for consumers.
Key Product: Oud Wood Eau de Parfum
MARKET LEADER
As a recent and highly anticipated release, Acqua di Giò Elixir represents a significant evolution for a legendary fragrance line. It transforms the classic aquatic freshness into a scent with profound, woody intensity. This version introduces a powerful base of patchouli, vetiver, and leather, creating a warm, sophisticated, and enduring trail. The fragrance maintains a degree of freshness with notes of bergamot and nutmeg but is defined by its rich, woody, and aromatic character. Acqua di Giò Elixir embodies the trend by taking a globally recognized fresh scent profile and infusing it with the depth and intensity of a modern woody elixir, designed for a lasting and magnetic impression.
Key Product: Acqua di Giò Elixir
MARKET LEADER
Phantom Elixir is a bold and futuristic interpretation of a woody fragrance, launched for 2025. It captures the intense woody trend through a mysterious and powerful composition that features a heart of mineral notes and oud, grounded by a base of vanilla bean and patchouli. Described as an "ultra-intense" and "aromatic ambery" cologne, it combines the richness of woods with unexpected elements to create a magnetic and long-lasting scent designed for evening wear. This fragrance pushes the trend by blending traditional masculine woody notes with a modern, almost futuristic edge, appealing to a consumer who seeks both innovation and bold intensity in their perfume.
Key Product: Phantom Elixir
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