This theme highlights the popularity of luggage constructed from hard, yet lightweight materials like polycarbonate and polypropylene. These suitcases offer superior protection for fragile contents compared to soft-sided bags.
Trend signals, demand data, and market insights for this product
68/100
growing
$36 - $430
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Rimowa
An Emmy-winning actress and global fashion icon, Zendaya holds significant sway over style trends. Her choices in fashion and accessories are closely watched and often emulated by a wide audience, making her a powerful influencer in the travel goods market. Her sophisticated and modern style aligns with the high-end, functional appeal of the brands she chooses.
Béis
An actress and entrepreneur, Shay Mitchell has successfully translated her passion for travel into a popular and influential business. In 2018, she founded Béis, a luggage and travel accessories brand that has quickly gained a cult following for its blend of style, functionality, and affordability. As the founder and a constant ambassador for her brand, Mitchell's influence is direct and substantial, with her own travel style serving as a key marketing driver. Recent collaborations, such as a 2025 collection with Gap, have further solidified her brand's mass-market appeal.
Monos
Known for his roles in "Euphoria" and "Saltburn," Jacob Elordi has emerged as a prominent style influencer, particularly among younger demographics. His effortlessly cool and often vintage-inspired aesthetic has garnered significant media attention. His choice of accessories, including luggage, is often highlighted in fashion and celebrity style publications, making him a relevant trendsetter for the US market.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Samsonite, a global leader in the luggage industry, pushes the lightweight trend with its innovative materials. The Proxis series utilizes a proprietary multi-layered material called Roxkin™, which is exceptionally lightweight, resilient, and able to bounce back into shape after impact. This material ensures the suitcase is both durable and extremely light, directly addressing the core demands of the lightweight hardshell trend. The Proxis Global Carry-On Spinner is frequently cited as a top performer in its category, making it a top-of-mind choice for consumers seeking the best in lightweight technology from a trusted brand.
Key Product: Proxis Global Carry-On Spinner
MARKET LEADER
Away is a highly influential and trendy direct-to-consumer brand that has become synonymous with modern travel. Their luggage is known for its minimalist aesthetic and durable polycarbonate shell. The Carry-On Flex model embodies the lightweight trend by offering a durable yet light frame, while also providing an expandable zipper feature for extra packing capacity. This combination of a sleek, recognizable design, lightweight construction, and practical features makes it an iconic product for trend-aware travelers who value both form and function.
Key Product: The Carry-On Flex
MARKET LEADER
Monos is a popular and influential brand that has quickly gained a following for its thoughtfully designed and stylish luggage. The brand focuses on quality materials and a clean, minimalist aesthetic. The Monos Carry-On is constructed from aerospace-grade polycarbonate, a material known for being both incredibly light and resistant to cracking and breakage. By combining this high-performance, lightweight material with a sleek design and meticulous details like vegan leather accents, the Monos Carry-On has become an iconic choice for design-conscious consumers who want a trendy and durable lightweight suitcase.
Key Product: Carry-On
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