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Trend: growing

Modern Classic Frame

This trend sees the return of classic frame styles, but with a contemporary update. It involves mixing vintage or traditionally styled frames with modern decor to create a layered and soulful space.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

55/100

Trend Status

growing

Retail Price Range

$7 - $69

Trend signals, demand data, and market insights for this product

  • This trend sees the return of classic frame styles, but with a contemporary update.
  • It involves mixing vintage or traditionally styled frames with modern decor to create a layered and soulful space.
  • Finishes are often updated, with classic baroque or ornate frames appearing in matte black or weathered brass.
  • The pairing of a classic wooden picture frame with abstract or contemporary art is a key look within this theme.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
55

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

41

TikTok Posts

🎵 TikTokHighly TrendingMedium Sentiment
Positive
46.7%
Neutral
50.2%
Negative
3.0%

Celebrity Adoption

Jennifer Aniston

Oliver Peoples

Jennifer Aniston is a globally recognized actress and style icon known for her 'California cool' aesthetic. Her relatable and consistent style makes her a powerful influencer, particularly in popularizing classic and elegant eyewear.

Ryan Reynolds

Tom Ford

A-list actor and producer Ryan Reynolds is a men's fashion trendsetter, known for blending classic Hollywood charm with a modern sensibility. His eyewear is a signature part of his timeless off-screen wardrobe.

Gigi Hadid

Unspecified

A top supermodel and A-list influencer, Gigi Hadid's versatile fashion sense dictates upcoming trends. Her adoption of an accessory can quickly elevate it to must-have status, moving effortlessly between high fashion and street style.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Lawrence Frames Rope Design Metal Frame, 5x7, Gold
AmazonBESTSELLER
Lawrence Frames$24

Lawrence Frames Rope Design Metal Frame, 5x7, Gold

4.8
(2,193)
Start Sourcing
Langdon House 5x7 Silver Picture Frame - Distinguished Edging for Classic Style - Richland Collection
AmazonBESTSELLER
Langdon House$7

Langdon House 5x7 Silver Picture Frame - Distinguished Edging for Classic Style - Richland Collection

4.5
(2,973)
Start Sourcing
Isaac Jacobs 4x6 Olive Green Leather w/Gold Metal (Vertical & Horizontal) Picture Frame, Shagreen Border w/Black Fabric Easel, Wall-Mountable, Tabletop, Photo Gallery (4x6, Olive Green W/Gold)
AmazonBESTSELLER
Isaac Jacobs$14

Isaac Jacobs 4x6 Olive Green Leather w/Gold Metal (Vertical & Horizontal) Picture Frame, Shagreen Border w/Black Fabric Easel, Wall-Mountable, Tabletop, Photo Gallery (4x6, Olive Green W/Gold)

4.7
(180)
Start Sourcing
Lawrence 712246 4-Inch W x 6-Inch H Gold Metal Picture Frame with Bamboo Design
AmazonBESTSELLER
Lawrence Frames$20

Lawrence 712246 4-Inch W x 6-Inch H Gold Metal Picture Frame with Bamboo Design

4.8
(2,326)
Start Sourcing
Lawrence Frames 712557 5x7 Gold Metal Natural Branch Design Picture Frame
AmazonBESTSELLER
Lawrence Frames$25

Lawrence Frames 712557 5x7 Gold Metal Natural Branch Design Picture Frame

4.8
(2,159)
Start Sourcing
Isaac Jacobs 6x8 (Matted 4x6) Green Metal Rope Border Picture Frame, Horizontal & Vertical for Tabletop and Wall Display, Home Decor, Metal Frame (6x8 (Matted 4x6), Green)
Amazon
Isaac Jacobs$17

Isaac Jacobs 6x8 (Matted 4x6) Green Metal Rope Border Picture Frame, Horizontal & Vertical for Tabletop and Wall Display, Home Decor, Metal Frame (6x8 (Matted 4x6), Green)

4.7
(76)
Start Sourcing
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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Framebridge product

Framebridge

MARKET LEADER

This frame exemplifies the modern classic trend with its elegant and understated design. The Georgetown features a fluted profile with an antiqued gold finish, offering a touch of classic, vintage-inspired detail that avoids appearing heavy or ornate. Its muted, neutral gold tone allows it to complement a wide range of art styles, from vintage pieces to contemporary photos, without overpowering them. This versatility and blend of a classic profile with a modern, antiqued finish make it a top-of-mind choice for consumers seeking a sophisticated and timeless look.

Key Product: Georgetown

Pottery Barn product

Pottery Barn

MARKET LEADER

The Wood Gallery Frame in Seadrift captures the essence of the modern classic aesthetic through its use of natural materials and clean lines. This frame is crafted from kiln-dried wood, which prevents warping and ensures durability, and is finished by hand in a multi-step process to achieve a rich, consistent tone. The Seadrift finish, in particular, offers a light, airy, and versatile look that highlights the natural grain of the wood, fitting seamlessly into both traditional and contemporary decor. Its simple, unadorned profile allows the artwork within to take center stage, embodying the minimalist side of the modern classic trend.

Key Product: Wood Gallery Frame in Seadrift

West Elm product

West Elm

MARKET LEADER

West Elm's Modern Rounded Metal Tabletop Frame is a prime example of how classic materials can be updated with a modern form. Available in finishes like brushed gold, it features sleek, rounded edges that soften its minimalist design, adding an elegant and feminine touch. This handcrafted aluminum frame offers a sophisticated, clean-lined aesthetic that is versatile enough to be displayed vertically or horizontally. The combination of a classic metallic finish with a soft, contemporary silhouette makes it an iconic product for consumers looking to add a touch of modern elegance to their spaces.

Key Product: Modern Rounded Metal Tabletop Frame

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