This trend enhances the user experience through innovative and integrated applicators. Tubes are designed with built-in features like cooling metal or ceramic rollerballs, soft brushes, and sponge tips.
Trend signals, demand data, and market insights for this product
55/100
growing
₱5 - ₱750
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
blk Cosmetics
Anne Curtis is a highly influential Filipino-Australian actress, model, television host, and recording artist. In 2017, she co-founded blk Cosmetics, where she serves as Creative Director, championing the philosophy of "Uncomplicated Beauty" with easy-to-use, multi-purpose makeup.
Lucky Beauty
Andrea Brillantes is a young Filipino actress and social media powerhouse, particularly popular among the Gen Z demographic. A significant trendsetter in beauty and fashion, she launched her own makeup line, Lucky Beauty, in 2023.
Chu Chu Beauty
Heart Evangelista is a world-renowned Filipino actress, artist, fashion influencer, and global brand ambassador. Recognized as a "global influencer," she is a fixture at global fashion weeks and a leading figure in setting luxury and beauty trends in the Philippines.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout in the local beauty scene, the GRWM Cosmetics Milk Tint is a multi-use creamy tint designed for versatility on the eyelids, cheeks, and lips. Its formula delivers a soft, velvety matte finish with a subtle sheen for a healthy glow. The product is celebrated for being long-lasting, hydrating, blendable, and buildable. Encased in a sleek tube, it pushes the trend of multi-functionality by being a true all-in-one color product. The packaging has been recently upgraded to feature a custom design with a twist cap that is easier to grip and lock, an improved stopper for better product control, and a large doe-foot applicator for a quick, easy, and mess-free "swipe, tap, and blend" application.
Key Product: Milk Tint
MARKET LEADER
The Colourette Colourtint is an iconic and versatile oil-based tint that can be used on the eyes, cheeks, and lips. It is known for its high pigmentation, easy blendability, and true-to-color matte finish, allowing users to create a full makeup look with a single product. The Colourtint is a trendsetter in the multi-use category in the Philippines. Its packaging is a travel-friendly tube that features thoughtful design elements: a stainless steel ball to keep the formula well-mixed, a wiper to prevent excess product and spills, and a doe-foot applicator for a seamless and fuss-free application.
Key Product: Colourtint
MARKET LEADER
Championing "Uncomplicated Beauty," BLK Cosmetics offers the Creamy All-Over Paint, a multi-purpose pigment for lips, cheeks, and eyelids. This product allows for a cohesive look with minimal effort, making it a staple for on-the-go consumers. The highly blendable and buildable cream formula comes in a paint-like squeeze tube with a fine-tip nozzle, which acts as a precise applicator. This design allows users to dispense the product directly onto the skin for controlled application—dotting it on cheeks and lips or swiping across lids—before blending with fingers or a brush. This packaging highlights a different approach to the applicator tube trend, focusing on precision and hygiene.
Key Product: Creamy All-Over Paint
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