There is a strong consumer preference for muscle recovery gels formulated with a high percentage of natural and plant-based ingredients. Brands are highlighting components like arnica, known for its anti-inflammatory properties, as well as menthol, camphor, and a variety of botanical extracts.
Trend signals, demand data, and market insights for this product
55/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
A prominent Brazilian fitness model and influencer known for her dedication to fitness and intense training regimens, making her a credible voice for muscle recovery products.
Farma Forma
A Brazilian television personality, model, and fitness influencer with a massive following, known for sharing her workout routines, diet tips, and lifestyle choices.
Current bestsellers and viral hits defining the consumer expectation.
291,018 Views
2,443 likes
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a product from one of Brazil's most traditional and respected pharmacies, the Sport Anti-Fatigue Gel is a go-to for consumers seeking reliable, natural-based relief. Its formula is centered around Erva Baleeira (Cordia verbenacea), a plant native to Brazil renowned for its anti-inflammatory and muscle-relaxing properties. This key ingredient helps to alleviate the tension that builds up after long periods of physical activity. The gel enhances the soothing effect with refreshing mint oil and is formulated to be free of parabens, dyes, and ingredients of animal origin, directly catering to the conscious consumer and pushing the trend of clean, plant-based recovery solutions.
Key Product: Gel Anti Cansaço Sport com Erva Baleeira e Menta
MARKET LEADER
The Fisiofort+ Premium pomade is an iconic and widely popular product in Brazil, known for its potent blend of natural extracts. It embodies the natural ingredient trend by incorporating a rich selection of botanicals from Brazilian flora, including Arnica, Copaíba, and Mastruz (also known as Erva de Santa Maria). These ingredients are traditionally used for their rubefacient properties, which help to increase blood circulation, and for their anti-inflammatory and analgesic effects. The product is designed to provide immediate relief from muscle fatigue and the feeling of heaviness after intense exercise or physical exertion, making it a top-of-mind choice for consumers who trust in the power of natural herbal remedies for recovery.
Key Product: Fisiofort+ Premium
MARKET LEADER
Kokua represents the modern evolution of the natural ingredient trend, merging clean formulas with high-performance science. Their Post-Workout Gel is explicitly formulated with 97% natural ingredients and is both vegan and cruelty-free. The product's effectiveness is driven by innovative natural actives like nanovectorized Jambu, a powerful natural anesthetic that provides prolonged muscle relaxation, and Pomegranate, a potent antioxidant that aids in skin regeneration. Further enhanced with a refreshing blend of mint, eucalyptus, and may chang essential oils, this gel not only reduces muscle fatigue but also promotes a sense of well-being, pushing the trend forward by showcasing how technology can amplify the benefits of natural ingredients for the modern athlete.
Key Product: Gel Pós-Treino
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