This category includes ready-to-drink protein shakes and protein-fortified dairy beverages. They are offered in convenient, single-serving bottles that are easy to consume anywhere.
Trend signals, demand data, and market insights for this product
75/100
growing
R$15 - R$274
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Growth Supplements
A prominent fitness model and influencer with a massive social media following. Her participation in 'Big Brother Brasil 25' amplified discussions around her diet.
Danone
A well-known Brazilian television presenter, model, former MTV VJ, and avid triathlete with significant influence among the mass market.
DUX Nutrition
A leading fitness and lifestyle influencer who gained national fame on 'Big Brother Brasil' and 'No Limite'.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
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MARKET LEADER
YoPRO is a dominant force in the ready-to-drink protein market in Brazil, frequently highlighted for its high protein content and convenience. The product is designed for on-the-go consumption, providing a substantial dose of protein (available in 15g and 25g versions) derived from whey and casein, which supports both rapid and sustained muscle recovery. Its formulation is notable for being lactose-free, having no added sugars, and containing essential amino acids (BCAAs), making it a top-of-mind choice for health-conscious consumers and athletes looking for a practical way to meet their daily protein needs.
Key Product: YoPRO UHT High Protein Drink
MARKET LEADER
Piracanjuba Whey is a highly popular liquid protein snack in Brazil, recognized for its excellent cost-benefit ratio and appealing flavors. The product is positioned as a practical and accessible option for increasing daily protein intake, available in ready-to-drink cartons. It typically features a blend of whey protein concentrate and casein, is lactose-free, and contains hydrolyzed collagen, broadening its appeal to consumers focused on muscle recovery and general wellness. Its convenience as a grab-and-go snack helps push the trend of integrating high-protein products seamlessly into everyday life.
Key Product: Piracanjuba Whey
MARKET LEADER
From the leading Brazilian supplement brand Atlhetica Nutrition, the Best Whey RTD (Ready-to-Drink) is specifically designed to cater to the demand for convenience. This product transforms the brand's popular "Best Whey" protein powder into a liquid, ready-to-consume format. It offers 20 grams of protein per serving in various gourmet flavors, such as Brigadeiro and Cookies & Cream, without added sugar. By providing a high-protein, flavorful, and practical beverage, Best Whey RTD directly supports the trend of on-the-go nutrition, allowing consumers to maintain their diet and protein goals without the need for preparation.
Key Product: Best Whey RTD
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