This innovative theme involves the incorporation of probiotics—beneficial bacteria—into deodorant formulations. The principle behind this is to support the skin's natural microbiome to combat odor-causing bacteria more effectively.
Trend signals, demand data, and market insights for this product
55/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
AMAI
A prominent actress, model, and member of the influential Derbez family, Aislinn Derbez holds significant sway over lifestyle and wellness trends in Mexico. She co-founded a brand dedicated to creating sustainable, natural, and organic personal care products.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An antitranspirant formulated with fractions of probiotics intended to care for and help repair the skin's natural barrier. It promises 72-hour protection, is dermatologist-approved, and aims to nurture the skin's microbiome as a method of odor control.
Key Product: Obao Dermo-Eficacia Desodorante Probiótico Reparador
MARKET LEADER
This deodorant uses probiotics to regulate perspiration and neutralize bad odors while absorbing moisture with diatomaceous earth. Its formula is 99% of natural origin, free from aluminum salts and alcohol, and suitable for sensitive skin.
Key Product: Fresh Deodorant with Probiotics
MARKET LEADER
Certified organic deodorants formulated with active probiotics to act as a "freshness ally." The brand emphasizes its organic certification and the use of natural active ingredients to regulate perspiration odors, offering variants like Rose Intense and Blanc de Coton.
Key Product: Natural Probiotic Deodorant
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