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Trend: growing

Professional-Grade Massage Guns

These devices offer high-power motors, deep amplitude (percussion depth), and a wide range of speed settings. They typically include a large number of interchangeable heads to target different muscle groups effectively.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

growing

Retail Price Range

MX$242 - MX$3,401

Trend signals, demand data, and market insights for this product

  • These devices offer high-power motors, deep amplitude (percussion depth), and a wide range of speed settings.
  • They typically include a large number of interchangeable heads to target different muscle groups effectively.
  • Often equipped with LCD touch screens for easy control and monitoring of speed and battery life.
  • Built with durable, high-quality materials for long-lasting performance.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

Google Trends (12 Months)

Dec 24Jan 26

Social Signals

Celebrity Adoption

Saúl "Canelo" Álvarez

Therabody

A world-renowned professional boxer and a multiple-time world champion across four weight classes.

Javier "Chicharito" Hernández

Hyperice

One of Mexico's most celebrated football stars, having played for clubs like Manchester United and Real Madrid, and the all-time leading goal scorer for the Mexican national team.

Alexa Grasso

Xiaomi

A UFC Flyweight Champion and a prominent figure in the world of mixed martial arts.

2

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Current bestsellers and viral hits defining the consumer expectation.

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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Therabody product

Therabody

MARKET LEADER

The Theragun PRO is widely regarded as a leader in the professional percussive therapy space. Its reputation is built on a foundation of power and intelligent design. A key feature is its 16 mm amplitude, which allows the device to penetrate 60% deeper into the muscle than average massagers. The PRO's patented triangular ergonomic handle is designed to let users treat hard-to-reach areas without strain. It connects via Bluetooth to the Therabody app, which offers guided, personalized routines. The top-tier PRO Plus model even integrates additional therapies like heat, vibration, and near-infrared LED light, making it a comprehensive recovery system.

Key Product: Theragun PRO (or Theragun PRO Plus)

Hyperice product

Hyperice

MARKET LEADER

The Hypervolt 2 Pro is Hyperice's answer to the elite user, delivering a powerful and intelligent massage experience. It helps to alleviate muscle stiffness and soreness with a high-torque 90W brushless motor. A standout professional feature is its digital dial that allows users to cycle through five distinct speed levels (up to 2700 PPM). The Hypervolt 2 Pro also features Hyperice's patented Pressure Sensor Technology™, which provides visual feedback on the amount of pressure being applied. Its Bluetooth connectivity to the Hyperice App enables personalized warm-up and recovery plans, with the device automatically adjusting its speed according to the guided routines.

Key Product: Hypervolt 2 Pro

Compex product

Compex

MARKET LEADER

Compex's Fixx 2.0 is a formidable competitor in the high-end massage gun market. It boasts a 16 mm amplitude, matching the deep-tissue reach of other professional models, and a stall force of 20kg. It offers five speed settings, reaching up to 3,000 percussions per minute (50 per second), to effectively increase blood flow and relieve sore muscles. A key differentiator is the inclusion of two swappable batteries, providing a total of 180 minutes of use. The adjustable head with three different angles further allows for a more comfortable and targeted massage.

Key Product: Compex Fixx 2.0

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