This trend involves using a single, confident, and saturated color to make a statement. Deep jewel tones like emerald, sapphire, aubergine, and oxblood are particularly popular.
Trend signals, demand data, and market insights for this product
55/100
sustained
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Ruggable
Justina Blakeney is a designer, artist, and author, widely recognized for her bohemian and vibrant aesthetic. As the founder of the home decor brand Jungalow, she has a significant influence on interior design trends.
Woven
Emma Chamberlain is a leading internet personality and influencer, known for her authentic and relatable content that spans fashion, lifestyle, and interior design. Her style choices have a substantial impact on a younger demographic.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Nordic Knots has established itself as a leading brand for high-quality, minimalist Scandinavian-inspired rugs. The Grand Rug is an iconic representation of the single, saturated color trend that designers are favoring for 2026. Made from plush, hand-loomed New Zealand wool, this rug makes its statement through the depth and confidence of its color rather than a pattern. Available in a variety of sophisticated, rich hues like deep green, brick red, and other jewel tones, it anchors a space visually and emotionally. This product pushes the trend by offering a luxurious, high-quality option for consumers who want to make a bold yet refined statement, proving that a single, strong color can elevate an entire room.
Key Product: Grand Rug
MARKET LEADER
Ruggable has become a viral and influential brand due to its innovative two-piece washable rug system, making bold colors practical for everyday life. The brand's collaboration with renowned designer Jonathan Adler features the Inkdrop Sapphire rug, which perfectly captures the trend of using saturated jewel tones. The design features a vibrant, deep blue that aligns with the forecasted popularity of sapphire and inky navy hues. This product helps push the trend by making dramatic, saturated colors accessible and easy to maintain, encouraging consumers to experiment with bolder choices in high-traffic areas without fear of spills or stains.
Key Product: Jonathan Adler Inkdrop Sapphire Rug
MARKET LEADER
AllModern is a go-to brand for contemporary furniture and decor, and its rug collections are known for embracing modern design trends like bold color. The Form rug is hand-tufted from wool and inspired by the trend of using bold color pops, unique lines, and geometric abstraction. While not a solid color, its design is defined by a playful and confident use of saturated hues in a graphic, multi-color pattern. This rug embodies a different facet of the saturated hues trend, one that blends color with geometric and abstract motifs to create a functional piece of art for the floor.
Key Product: Form Hand Tufted Wool Geometric Multi Area Rug
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