This trend focuses on the tactile and emotional experience of using a notebook, a concept known as "papelaria afetiva" (affective stationery). It features notebooks with unique and comforting materials, such as soft, plush fabric covers or smooth, textured finishes.
Trend signals, demand data, and market insights for this product
68/100
growing
R$14 - R$150
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Caderno Inteligente
One of Brazil's most influential beauty entrepreneurs and digital influencers. Starting with the blog "Pausa Para Feminices" in 2009, she has built a beauty empire with her brand, Linha Bruna Tavares (BT). Her influence extends beyond makeup to lifestyle and fashion.
Caderno Inteligente
A renowned Brazilian confectioner and entrepreneur known for her eponymous brand of sweets and desserts. Her work is centered around creating delightful and emotionally resonant culinary experiences.
Caderno Inteligente
A major Brazilian social media star with a massive following of over 9.4 million across TikTok, Instagram, and YouTube. She is particularly popular with a younger audience, sharing content about her lifestyle, beauty, and personal adventures.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
In collaboration with Pantys, this undated "Well-being Diary" is an affective smart notebook designed as a safe space for users to process feelings and organize their emotional life. It aims to encourage healthy habits, self-care, and emotional organization, featuring a repositionable disc system for complete personalization.
Key Product: Diário do Bem-Estar
MARKET LEADER
Developed with Academia do Autismo, this line of notebooks is specifically adapted for neurodiverse individuals, including those with Autism Spectrum Disorder (ASD) and ADHD. The design addresses challenges related to communication, sensory processing, and cognitive skills, making it an inclusive and supportive product.
Key Product: Tilibra Neuro
MARKET LEADER
A poetic and sensory notebook collection with product names like "respira | outono" (breathe | autumn) designed to evoke specific moods and sensory experiences. These notebooks encourage users to pause and connect with feelings, serving as tools for mindfulness and emotional expression.
Key Product: Caderno Respira
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