This trend involves sunscreens fortified with active ingredients, blurring the line between skincare and sun protection. These hybrid products offer high SPF protection alongside targeted skin treatments.
Trend signals, demand data, and market insights for this product
65/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
L'Oréal Paris
A renowned Brazilian actress, television host, and activist, influential in the beauty and fashion industries, and an advocate for products catering to diverse skin tones.
Sunless
A popular Brazilian television host, actress, and businesswoman, known for her charismatic personality and significant influence in the fashion and beauty landscape.
Ollie
A prominent Brazilian actress and a major fashion and beauty icon, known for her sophisticated style and influence on trends.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A top-of-mind choice for those with oily and acne-prone skin, this sunscreen is renowned for its advanced protection and potent skincare benefits. It features the exclusive Mexoryl 400 filter, which protects against ultra-long UVA rays, a major contributor to premature aging. The 'skincare-hybrid' aspect is delivered through its Airlicium technology, which uses micro-particles to absorb sebum and control shine for up to 12 hours, providing a lasting matte effect. The formula is specifically developed for Brazilian skin, offering a lightweight, invisible fluid texture that doesn't leave a white cast. Its non-greasy finish and high efficacy in controlling oiliness make it an iconic product that pushes the trend of treating the skin while protecting it.
Key Product: Anthelios UVMune 400 Oil Control FPS 60
MARKET LEADER
A classic and highly recommended sunscreen in the Brazilian market, Minesol Oil Control is a powerful example of a skincare-hybrid product, particularly for oily and acne-prone skin. It offers high protection against UVA/UVB rays and incorporates advanced technology for a dual anti-oleosity action, controlling and reducing shine for up to 12 hours. The product's trend-pushing feature lies in its formulation, which includes active ingredients like neoglucosamine to help with skin renewal and line-filling, and feverfew, a potent antioxidant. This combination not only protects the skin from sun damage but also actively works to improve its texture and appearance, solidifying its status as a go-to for consumers seeking treatment and protection in one.
Key Product: Minesol Oil Control FPS 70
MARKET LEADER
This product is a prime example of a sunscreen that directly targets a specific skin concern beyond sun protection: hyperpigmentation. It has become an iconic choice for consumers looking to treat and prevent sun-induced dark spots. The key to its hybrid nature is the inclusion of the patented active ingredient, Thiamidol, which acts at the root cause of hyperpigmentation by inhibiting melanin production. With continued use, it promises to visibly reduce dark spots and prevent their reappearance. By combining high SPF 70 protection with a targeted treatment for uneven skin tone, the Eucerin Sun Pigment Control perfectly embodies the skincare-hybrid trend, offering a sophisticated solution for a common Brazilian skin concern.
Key Product: Sun Pigment Control FPS 70
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