A counterpoint to baggy styles, slimmer silhouettes are returning, but not as super-tight skinny jeans. The "new skinny" is a slim-straight or cigarette-leg jean that is sleek without being overly constricting.
Trend signals, demand data, and market insights for this product
68/100
growing
$13 - $215
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Khaite
Academy Award-winning actress known for her relatable yet chic personal style. Her fashion choices are closely watched, and her preference for classic, well-tailored pieces makes her a powerful influencer for sophisticated, everyday wear.
Levi's
A model and entrepreneur, Hailey Bieber is a major force in setting street style trends for a younger, fashion-forward audience. Her ability to mix high-end and accessible fashion has made her a go-to source of inspiration.
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As a supermodel and member of the Kardashian-Jenner family, Kendall Jenner's influence on fashion is immense. Her off-duty looks are immediately dissected and replicated, making her a powerful trendsetter.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As the original name in blue jeans, Levi's continues to define denim trends. The 511™ Slim is a modern classic, celebrated as a standard-bearer for slim-fit jeans. It sits below the waist with a slim fit from hip to ankle, offering a lean look without being restrictive. This model is praised for its affordability, durability, and versatility, making it a staple for a wide range of consumers. The design provides a perfect middle ground between skinny and straight, pushing the trend of a tailored yet comfortable silhouette that can be dressed up or down.
Key Product: 511™ Slim Fit Men's Jeans
MARKET LEADER
Madewell has solidified its position as a go-to brand for high-quality, fashionable denim. The Pencil Jean is a prime example of the trendy cigarette silhouette for women. This style is highlighted as a chic, flattering, and comfortable alternative for those moving away from skinny jeans. Its slim, straight fit is designed to be less constricting while still offering a refined shape. The popularity of this cut, even spotted on style influencers like Jennifer Aniston, cements its status as an iconic product for trend-conscious consumers and helps propel the cigarette jean into the mainstream.
Key Product: The Pencil Jean
MARKET LEADER
AGOLDE is a premium denim brand known for its modern interpretations of vintage-inspired styles. The Lana jean is a popular choice that perfectly embodies the slim, straight-leg trend. It features a mid-rise waist and a straight fit through the leg, offering a clean, elongated silhouette that is characteristic of the cigarette style. The Lana is celebrated for its flattering cut and high-quality denim, making it a top-of-mind choice for fashion-forward consumers. By offering a refined, straight fit that isn't overly tight, the Lana jean helps to push the sophisticated and effortless aesthetic of the slim-fit trend.
Key Product: Lana Mid Rise Straight Jeans
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