These smart alarm clocks use gradually brightening light to simulate a natural sunrise, promoting a gentler wake-up experience. They often connect to a smartphone app for customizing light colors, brightness levels, and alarm sounds.
Trend signals, demand data, and market insights for this product
68/100
growing
$23 - $180
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Hatch
Academy Award-winning actress and founder of the influential lifestyle and wellness brand Goop.
Loftie
A prominent television personality, socialite, and founder of the lifestyle platform Poosh.
Mahli
A prominent television personality, socialite, and founder of the lifestyle platform Poosh.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Hatch Restore 3 is widely regarded as the best overall smart sunrise alarm clock, designed to create a personalized sleep-wake routine entirely through its companion app. It pushes the trend forward by integrating a rich library of soothing sleep sounds, bedtime stories, and guided meditations with a highly customizable sunrise and sunset simulation. The device encourages a phone-free bedroom environment by allowing users to set their routines and then control the device with soft-touch buttons. Its sleek, modern design and extensive, app-driven features make it the top-of-mind choice for tech-savvy and wellness-focused consumers. The Restore 3, which launched in early 2025, improved upon its popular predecessor with more phone-free controls and an expanded library of sleep content.
Key Product: Restore 3
MARKET LEADER
The Philips SmartSleep Wake-Up Light is iconic for its clinically validated and highly realistic sunrise simulation, which transitions from a soft morning red to a bright yellow-white light. This product's key attribute is its focus on perfecting the light therapy aspect of waking up, making it a leader for users who prioritize the quality of the light itself over complex smart features. It helps push the trend by offering a simple, effective, and less tech-heavy experience; it is operated via onboard touchscreen controls rather than a mandatory app. It also includes a sunset simulation to help users wind down, FM radio, and a choice of nature-inspired wake-up sounds.
Key Product: SmartSleep Sleep and Wake-Up Light
MARKET LEADER
The Lumie Bodyclock Shine 300 is a top-tier product from a brand that pioneered the wake-up light category. It stands out with its very bright and realistic sunrise simulation that fades through a spectrum of colors from deep red to bright white, which can be particularly helpful for individuals with Seasonal Affective Disorder (SAD). The product embodies the trend by offering a high-quality, customizable 15-to-90-minute sunrise and sunset, multiple wake-up sounds, and an FM radio. Its focus on the therapeutic qualities of light, combined with a robust set of alarm features, makes it an iconic choice for those seeking to improve their mood and energy levels naturally.
Key Product: Bodyclock Shine 300
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