This theme is characterized by relaxed, unstructured silhouettes that prioritize comfort and a lived-in feel. Popular shapes include oversized totes, crescent or "croissant" bags, and soft, pliable pouches.
Trend signals, demand data, and market insights for this product
65/100
growing
₱186 - ₱1,816
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Gucci
A household name in the Philippines, Anne Curtis is a highly influential actress, television host, and entrepreneur with a massive following. Her style choices are closely watched and often dictate mainstream fashion trends, making her a powerful force in the local fashion scene.
Gucci
A household name in the Philippines, Anne Curtis is a highly influential actress, television host, and entrepreneur with a massive following. Her style choices are closely watched and often dictate mainstream fashion trends, making her a powerful force in the local fashion scene.
Loewe
Michelle Dee, an actress, model, and beauty queen who was crowned Miss Universe Philippines 2023, is a rising fashion influencer. Her style, often showcased during international events like Paris Fashion Week, is noted for its modern and adaptable sensibilities, influencing a younger, fashion-forward audience.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A global icon in the soft and slouchy trend, The Jodie by Bottega Veneta is a highly coveted piece among trend-aware consumers in the Philippines. This hobo-style bag is crafted from the brand's signature Intrecciato woven leather, giving it a unique and recognizable texture. Its most distinctive feature is the knotted detail on the single top handle, which adds a touch of artistry to its simple, rounded silhouette. The bag's supple leather construction allows it to drape beautifully, creating the soft, slouchy look that defines the trend. Available in various sizes, from the mini to the teen, The Jodie is a versatile accessory that can elevate both casual and formal outfits, making it a top choice for those seeking understated luxury and a relaxed yet sophisticated aesthetic.
Key Product: The Jodie
MARKET LEADER
As a go-to brand for trendy and accessible fashion in the Philippines, Charles & Keith has fully embraced the soft and slouchy trend with a dedicated collection of bags. Among them, the Ally Ruched Slouchy Bag stands out as a popular and iconic representation of this theme. This bag features a soft, pliable faux leather construction that creates a relaxed, unstructured shape. The ruched detailing adds a textural element and enhances its slouchy appearance, while the single top handle allows for a comfortable shoulder or hand-carry. Its minimalist design and neutral color options make it a versatile everyday bag that perfectly captures the effortless and laid-back style that is currently in vogue.
Key Product: Ally Ruched Slouchy Bag
MARKET LEADER
Championing Filipino craftsmanship, Aranaz offers a unique take on the soft and slouchy trend with its Buslo Shoulder Hobo Tote Bag. Known for its artisanal creations, Aranaz combines indigenous materials and techniques with contemporary designs. The Buslo, which means "basket" in Filipino, is a hobo-style tote that features a relaxed, slouchy silhouette. It is often crafted from natural, handwoven materials, giving it a distinctively Filipino touch. This bag not only embodies the global trend of unstructured bags but also promotes local artistry and sustainable fashion, making it a top-of-mind choice for consumers who value both style and substance.
Key Product: Buslo Shoulder Hobo Tote Bag
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