This is an evolution of the classic scandinavian throw pillows style, with a softer, warmer, and more inviting feel. It maintains the core principles of clean lines and functionality but introduces gentle curves and a muted, earthy color palette.
Trend signals, demand data, and market insights for this product
50/100
sustained
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Jenni Kayne Home
Designer with a brand synonymous with a relaxed, California-inspired lifestyle. Her influence extends from fashion to home decor, with a focus on timeless, high-quality pieces. She is a key influencer in the popularization of the Soft Scandinavian look.
Crate & Barrel
Founder of the lifestyle blog EyeSwoon, she is a celebrated interior designer, author, and entertaining expert. Her ability to blend modern and classic elements with a focus on natural materials and textures has made her a go-to source for design inspiration.
A model, actress, and businesswoman, Rosie Huntington-Whiteley is a global style icon with significant influence in the fashion and beauty industries. Her personal style is often characterized by its minimalist and sophisticated nature, which extends to her home decor.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This pillow from &Tradition is a prime example of the Soft Scandinavian trend, focusing on luxurious texture and a refined color palette. The soft bouclé fabric is a key material for 2025-2026, providing a nubby, inviting texture that adds depth and comfort to any space. Available in a range of muted, sophisticated colors, it helps create the calm, layered, and minimalist look central to Scandinavian design. Its high-quality craftsmanship and simple, elegant form make it an influential piece that pushes the trend towards tactile, premium comfort.
Key Product: Collect Throw Pillows - Soft Boucle
MARKET LEADER
The Calm Cushion by ferm LIVING embodies the "soft" aspect of the theme through its understated design and gentle texture. Made from a blend of linen and cotton, it offers a natural, breathable feel that aligns with the Scandinavian emphasis on organic materials. The pillow features a subtle, woven pattern and is available in serene, earthy tones like dusty rose and olive green, which are on-trend for creating a grounded and tranquil ambiance. This product helps push the trend by demonstrating how minimalism can be warm and inviting, using simple textiles and soothing colors to achieve a sophisticated yet comfortable feel.
Key Product: Calm Cushion
MARKET LEADER
This popular pillow cover showcases how the high-end bouclé trend has become a staple in accessible home decor. Its defining feature is the looped, textured bouclé fabric, which brings a dash of contemporary style and enduring sophistication to a room. Offered in a versatile palette of neutral tones, it seamlessly blends with various decor styles while adding a touch of refinement. This product is OEKO-TEX certified, meeting a growing consumer demand for safe and responsibly made home goods. It embodies the Soft Scandinavian theme by making the highly sought-after cozy and textural feel widely available, allowing consumers to easily incorporate this key trend into their living spaces.
Key Product: Cozy Soft Textured Boucle Pillow Cover
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