This trend encompasses new formats and packaging designed to minimize environmental impact. It includes a significant move towards refillable systems, where consumers purchase a durable "bottle for life" and replenish it.
Trend signals, demand data, and market insights for this product
25/100
emerging
AU$4 - AU$45
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Cowshed
Internationally acclaimed Australian actor and global icon, known for his connection to nature and promotion of a healthy, active lifestyle. He has served as a global ambassador for Tourism Australia and his influence extends to his fitness app, Centr.
Koala Eco, Wash Wild
Australian actress and a well-known advocate for wellness, natural living, and sustainability. She is the co-founder of the wellness website "Your Zen Life" and the organic supplement line, Lovewell. She is committed to a plant-based diet and mindful consumption.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Wash Wild's Natural Body Wash is a prime example of a product pushing the sustainable trend with its focus on native, natural ingredients and eco-conscious packaging. It features a unique W4C® complex of Australian oils, developed in partnership with the CSIRO, which is effective against bacteria and fungi. The formula is plant-infused, gentle on the skin, and comes in scents like Lemon Myrtle & Mandarin. Emphasizing its commitment to sustainability, the body wash is sold in packaging made from post-consumer recycled PET, and the brand offers refill options to minimize waste. Wash Wild also states its refillable packaging biodegrades faster than a banana peel, highlighting its environmental benefits.
Key Product: Natural Body Wash
MARKET LEADER
Ethique is an iconic brand in the zero-waste movement, and its solid body wash bars are a top-of-mind product for sustainability-conscious consumers. The brand's core mission is to eliminate plastic waste in the beauty industry by creating concentrated, waterless products. These bars are made with plant-based, cruelty-free, and vegan ingredients, and are entirely plastic-free and palm oil-free. By removing water from the product, Ethique significantly reduces its carbon footprint from shipping and offers biodegradable packaging. The brand's solid body washes are a leading example of how to innovate beyond traditional liquid soaps to push the sustainability trend forward.
Key Product: Solid Body Wash Bar
MARKET LEADER
Dove addresses the sustainable theme from the perspective of a major, mainstream brand by focusing on biodegradable formulas and ethical practices. The Deep Moisture Body Wash features a 98% biodegradable formula, making it a more environmentally friendly option that is widely accessible. This product demonstrates a significant push by a large corporation towards sustainability, combining its well-known moisturizing properties with a commitment to reducing environmental impact. The brand is also PETA-approved vegan, making it an ethical choice for a broad consumer base looking for affordable and sustainable options.
Key Product: Deep Moisture Body Wash
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