The sustainability trend in the Brazilian deodorant market focuses on environmentally friendly packaging and ethically sourced ingredients. This includes a move away from single-use plastics towards refillable systems and biodegradable options.
Trend signals, demand data, and market insights for this product
68/100
growing
R$18 - R$200
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Tao Deo
A prominent Brazilian actress and singer, daughter of actress Glória Pires and singer Fábio Júnior. She is known for her authentic and modern persona and has a strong connection with her audience.
Homemade recipe
A highly respected and beloved veteran actress in Brazil with a long and celebrated career in television and film. Her influence spans generations, and she is viewed as a credible and trustworthy figure.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
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MARKET LEADER
A solid deodorant that is vegan, cruelty-free, and comes in a biodegradable cardboard push-up tube. Its formula is free from aluminum, parabens, and other potentially harmful synthetic ingredients, instead using natural actives like sodium bicarbonate or magnesium hydroxide to neutralize odor-causing bacteria without blocking natural perspiration. By offering a waterless, concentrated bar, it significantly reduces its environmental footprint.
Key Product: Desodorante em Barra
MARKET LEADER
A refill system that allows consumers to repurchase their favorite deodorant spray by buying a new vial of liquid to insert into the reusable spray nozzle mechanism. This system significantly reduces plastic waste. The refills for iconic fragrances like Kaiak and Erva Doce are widely available and more economical, making it a mainstream, accessible, and sustainable option. The product is formulated without aluminum salts.
Key Product: Refil Desodorante Corporal Kaiak
MARKET LEADER
An aluminum-free deodorant line from a globally recognized brand. It provides odor protection by targeting bacteria rather than blocking sweat glands, allowing the body to perspire naturally. Available in accessible aerosol and spray formats, it embodies the sustainable theme by offering a "cleaner" ingredient list from a trusted, mass-market brand.
Key Product: Desodorante Fresh Natural 0% Alumínio
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