This theme emphasizes tactile surfaces over flat patterns, a trend dubbed "Texture-Maxxing". It includes high-low piles, chunky braided weaves, plush shag rugs, and hand-knotted textures.
Trend signals, demand data, and market insights for this product
55/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Jake Arnold for Lulu and Georgia
A celebrated interior designer on Architectural Digest's AD100 list, known for a "moody, layered, and understated" aesthetic. His clientele includes stars like Chrissy Teigen, John Legend, and Katy Perry. He often uses rugs to anchor and define spaces.
Lawrence of La Brea
A supermodel and entrepreneur whose interior design choices are widely emulated. Her home style is described as a "peaceful Spanish-y, farmhouse-y vibe" with warm, organic textures, and she is known for layering rugs.
Unknown (vintage estate sale find)
An actress and entrepreneur, founder of the lifestyle brand BÉIS. Her home decor, featured in Architectural Digest, is Mediterranean-inspired, warm, and has a well-traveled feel.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Petra High-Low Wool-Blend Rug is a prime example of the textured layers trend, skillfully blending minimalist design with an eclectic feel. Its defining feature is a high-low block border that creates a subtle yet impactful three-dimensional effect. This textural contrast not only adds visual interest but also provides a unique tactile experience underfoot. Made from a soft and durable blend of wool and viscose, the rug feels both cozy and luxurious, making it a versatile anchor piece for a variety of decor styles. Its design pushes the trend by demonstrating how texture can be used to create a sophisticated pattern without relying on bold colors, perfectly aligning with the 2026 desire for calm, touchable interiors.
Key Product: Petra High-Low Wool-Blend Rug
MARKET LEADER
The Solar Collection from Surya captures the "Textured Layers" trend through its artistic and dimensional designs. The Solar SOR-2300 model is a power-loomed rug that features a compelling abstract pattern with a distressed texture and a high-low pile. This construction makes the design appear to pop from the surface, creating a rich, tactile quality. Crafted from a blend of viscose and acrylic, the rug has a subtle shimmer that adds a touch of glamour to its textured landscape. It pushes the trend forward by merging a modern, abstract aesthetic with a sophisticated, layered feel, proving that performance rugs can also be high-end, textural statement pieces.
Key Product: Solar SOR-2300
MARKET LEADER
Loloi's Marcella collection is celebrated for its elegant, tonal designs that feature intricate detailing and gentle distressing. The hand-loomed construction from a blend of viscose and wool gives these rugs a soft, refined pile. The Marcella MAC-03 model, with its vintage-inspired medallion motif, showcases how texture can evoke a sense of heritage and craftsmanship. The screen-printed design on a hand-loomed base creates a unique layering of pattern and texture, bringing a sophisticated and artisanal quality to the forefront. This rug embodies the "Textured Layers" trend by offering a delicate, antique-inspired appearance that feels both luxurious and lived-in, making it a top choice for creating thoughtfully layered homes.
Key Product: Marcella MAC-03
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