This theme highlights area rugs crafted from natural materials like wool, jute, and abaca. There is a strong emphasis on texture, with high/low pile patterns, looped weaves, and hand-tufted surfaces that add depth and a tactile quality.
Trend signals, demand data, and market insights for this product
45/100
sustained
₱59 - ₱1,894
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Eurobel
A French-Filipina actress, model, artist, and influential media personality with a significant following in the Philippines, known for her chic and modern aesthetic.
Studio Soliven
Miss Universe 2018, a Filipino-Australian model, singer, and arts ambassador, highly regarded for her elegance and strong advocacy for Filipino culture and arts.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A globally recognized icon of the natural rug trend, the LOHALS rug is a versatile and durable piece that brings a rustic and warm element to any room. Made from 100% jute, its flat-woven construction makes it ideal for high-traffic areas like living rooms and dining spaces. The natural color variations inherent in the jute fibers ensure that each rug is unique, adding to its charm and organic appeal. This rug is a go-to for consumers looking to effortlessly incorporate the textured, natural aesthetic into their homes, pushing the trend forward through its accessibility and timeless design.
Key Product: LOHALS
MARKET LEADER
Championing the Philippines' prized local fiber, Weavemanila offers bespoke, hand-woven abaca rugs that are the epitome of textured luxury and sustainable design. Abaca, known as the world's strongest natural fiber, provides exceptional durability and a distinctive natural sheen. Weavemanila's thick-weave abaca rugs, such as those in their "Fern/Bouvet" or "Wheatfields" patterns, are hand-woven on looms in the Bicol region and can be customized in size and color. These rugs are top-of-mind for discerning consumers and designers who seek to make a statement with a unique, artisanal piece that highlights Filipino craftsmanship and the beauty of natural, raw materials.
Key Product: Hand-Woven Abaca Rug (e.g., Thick Weave collection)
MARKET LEADER
Elevating the classic jute rug, the Santa Cruz rug from Crate & Barrel is a sophisticated take on the natural fiber trend. This handwoven piece blends jute with wool, creating a soft yet durable texture with subtle stripes and a crisp border. The combination of materials adds depth and a more refined finish, making it an iconic product for consumers who appreciate the rustic feel of jute but desire a more polished and elevated look. Its handwoven quality ensures a unique and high-end feel, pushing the trend towards a more luxurious and crafted aesthetic.
Key Product: Santa Cruz Jute/Wool Blend Handwoven Cream Border Area Rug
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