This theme centers on "material honesty," celebrating natural materials and visible textures. Vases are made from materials like raw stone, terracotta, and ceramics with matte or reactive glazes that show variation.
Trend signals, demand data, and market insights for this product
65/100
growing
$14 - $114
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
SKKN BY KIM
A global icon and entrepreneur, Kim Kardashian's influence extends into interior design. Her minimalist Calabasas home, designed with Axel Vervoordt, is described as a 'minimal monastery' and emphasizes neutral color palettes and natural, sculptural forms.
goop x CB2
Academy Award-winning actress and founder of the lifestyle brand Goop, Gwyneth Paltrow is a purveyor of refined and modern taste. Her personal homes often inspire Goop's product lines and collaborations.
Joss & Main (sold via Wayfair)
An acclaimed actress with a keen eye for design, Anne Hathaway's personal style is reflected in her distinct homes, which have been featured in design publications, showcasing her versatile yet chic aesthetic.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Designed by influential designer Athena Calderone, the Les Crêtes vase embodies the trend of sculptural, art-piece vases. Its heavily textured white surface and organic, ridged form are designed to catch the light, creating a dynamic interplay of light and shadow. This piece pushes the trend by emphasizing a raw, stone-like texture and a form that feels both modern and elemental, making it a statement object that stands alone.
Key Product: Les Crêtes White Textured Vase
MARKET LEADER
The Montrose collection taps directly into the resurgence of terracotta, a material prized for its rustic texture and warm, earthy appearance. These vases feature a classic, handcrafted feel that aligns with the trend's preference for artisanal craftsmanship and natural materials. By showcasing the inherent texture and color of terracotta, the Montrose vases help push the trend of bringing grounding, foundational neutrals into the home.
Key Product: Montrose Terracotta Vase Collection
MARKET LEADER
This vase from West Elm highlights the "Organic Luxe" aesthetic with its raw, earthy, and understated feel. The D:Ceramics Raw Brown Vase features a matte, tactile finish that is meant to feel as if it were dug from the earth. Its simple, wabi-sabi-inspired form and visible texture make it a top-of-mind example of how the trend favors imperfection and natural, unrefined surfaces over perfect finishes.
Key Product: D:Ceramics Raw Brown Vase
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