Sourcy
Trend: growing

Utilitarian Chic Boot Trays

A modern boot tray is designed to be both functional for holding wet and muddy shoes and aesthetically pleasing for an entryway. Designs often feature simple, neutral colors and subtle patterns to blend seamlessly with home decor.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

growing

Retail Price Range

$7 - $209

Trend signals, demand data, and market insights for this product

  • A modern boot tray is designed to be both functional for holding wet and muddy shoes and aesthetically pleasing for an entryway.
  • Designs often feature simple, neutral colors and subtle patterns to blend seamlessly with home decor.
  • Materials like durable rubber, plastic, and metal are common, sometimes with a decorative frame or filled with river rocks for drainage.
  • Some modern designs incorporate wheels for easy storage under a bench or in a closet.
Utilitarian Chic Boot Trays main image
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1

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

145

TikTok Posts

🎵 TikTokEmergingHigh Sentiment
Positive
50.0%
Neutral
50.0%
Negative
0.0%

Celebrity Adoption

Camila Mendes

Hearth & Hand™ with Magnolia

Best known for her role in the popular television series Riverdale, Camila Mendes has become an influential figure for a younger, style-conscious audience. Her design sense is described as "midcentury modern meets rustic." She recently showcased her Los Angeles home's "utilitarian back entryway," which was praised for its chic and effective organization, making her a key influencer in the utilitarian chic trend.

Nate Berkus

L.L.Bean

As a celebrated interior designer, author, and television personality, Nate Berkus has a significant influence on home decor trends. His design philosophy focuses on creating elegant and livable spaces with an emphasis on organization and functionality. His home collections are designed to offer "everyday functionality with an elevated, timeless style," making him a natural advocate for the utilitarian chic aesthetic.

Gwyneth Paltrow

Good Directions

Actress and founder of the lifestyle brand Goop, Gwyneth Paltrow is a major influencer in the wellness and home space. Her personal style and the Goop brand are associated with a clean, minimalist, and luxurious aesthetic. Her own home is described as serene and modern, with a focus on high-quality materials and a tranquil atmosphere, placing her at the forefront of the utilitarian chic movement.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

SUPENUIN Boot-Tray Heavy Duty Rubber Mat with Lip Waterproof Shoe Mat Tray for Entryway Indoor Outdoor Multi Use Catch All Trays Entryway Shoe Storage 16x27.5 Inches
AmazonBESTSELLER
SUPENUIN$19

SUPENUIN Boot-Tray Heavy Duty Rubber Mat with Lip Waterproof Shoe Mat Tray for Entryway Indoor Outdoor Multi Use Catch All Trays Entryway Shoe Storage 16x27.5 Inches

4.6
(1,647)
Start Sourcing
SUPENUIN Extra Large Boot Tray 48 Inch Boot Storage Heavy Duty Rubber Mats for Floor Waterproof Shoe Mat Tray for Entryway Multi Use Shoe Rug 16x47.5 Inches
AmazonBESTSELLER
SUPENUIN$35

SUPENUIN Extra Large Boot Tray 48 Inch Boot Storage Heavy Duty Rubber Mats for Floor Waterproof Shoe Mat Tray for Entryway Multi Use Shoe Rug 16x47.5 Inches

4.6
(1,647)
Start Sourcing
LFCONNECT Rubber Boot Tray, Shoe Trays for Entryway, Versatile Boot Mat Tray with Raised Edge, 27.5"x16" Rubber Mat for Shoe Organizer Indoor/Outdoor Use
AmazonBESTSELLER
LFCONNECT$17

LFCONNECT Rubber Boot Tray, Shoe Trays for Entryway, Versatile Boot Mat Tray with Raised Edge, 27.5"x16" Rubber Mat for Shoe Organizer Indoor/Outdoor Use

4.7
(358)
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Mibao Boot-Tray Heavy Duty Rubber Shoe Mat with Lip Waterproof Shoe Tray for Entryway Indoor Outdoor Multi Use, Non-Slip Shoe Cleaning Shoe Storage with Artistic Prints, 16" x 27.5", Brown
Amazon
Mibao$20

Mibao Boot-Tray Heavy Duty Rubber Shoe Mat with Lip Waterproof Shoe Tray for Entryway Indoor Outdoor Multi Use, Non-Slip Shoe Cleaning Shoe Storage with Artistic Prints, 16" x 27.5", Brown

4.2
(96)
Start Sourcing
Good Directions Medium Boot Tray, Double Circles Multi-Purpose All Weather Decorative Tray, Shoes, Plants, Pet Bowls, 30x13x2 Inch, Dark Zinc Gray Steel
AmazonBESTSELLER
Good Directions$40

Good Directions Medium Boot Tray, Double Circles Multi-Purpose All Weather Decorative Tray, Shoes, Plants, Pet Bowls, 30x13x2 Inch, Dark Zinc Gray Steel

4.7
(335)
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Azadx Heavy Duty Boot Trays Natural Rubber Shoe Mat Tray for Entryway Large Boot mat Tray Multi-Purpose for Outdoor Door Mats 16x42 Inch
AmazonBESTSELLER
Azadx$29

Azadx Heavy Duty Boot Trays Natural Rubber Shoe Mat Tray for Entryway Large Boot mat Tray Multi-Purpose for Outdoor Door Mats 16x42 Inch

4.6
(117)
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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Good Directions product

Good Directions

MARKET LEADER

This handcrafted boot tray is made from powder-coated galvanized steel with a copper finish, making it durable and rust-resistant. It features a raised, intricate "Squares" pattern that adds modern elegance and promotes airflow for faster drying of wet shoes. Its generous size accommodates multiple pairs of boots, offering a functional and stylish solution for keeping entryways clean.

Key Product: Squares Multi-Purpose Boot Tray

Ballard Designs product

Ballard Designs

MARKET LEADER

This sophisticated boot tray is made of hammered copper with an antique finish, elevating it to a piece of decorative art. The hammered texture provides an artisanal craftsmanship look, while the metal construction ensures durability for daily use with wet and muddy boots. It combines a luxurious material with a timeless, textured design.

Key Product: Hammered Copper Boot Tray

Anji Mountain product

Anji Mountain

MARKET LEADER

This wooden boot tray offers a natural, sustainable, and minimalist aesthetic. Crafted from wood, it features clean lines and a subtle ripple pattern on the base to aid in drainage and air circulation. It is a stylish and eco-conscious functional piece for a modern home.

Key Product: Wooden Boot Tray - Rectangle Ripple

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