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Trend: growing

Active Noise-Cancelling (Anc) Earbuds

  • -Active Noise-Cancelling earbuds use microphones and speakers to reduce or eliminate unwanted background sounds.
  • -Advanced models feature adaptive ANC that automatically adjusts the level of noise cancellation based on the user's surroundings.
  • -This technology allows for a more immersive audio experience, whether listening to music, podcasts, or taking calls.
  • -Many ANC earbuds also include a "transparency" or "ambient" mode to let outside sound in when needed for safety or awareness.
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1

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Samsung product

Samsung

MARKET LEADER

As a flagship offering from a brand with significant recognition in Brazil, the Galaxy Buds3 Pro delivers a premium experience with excellent audio quality and a suite of advanced features. Its active noise cancellation is a key feature, providing an immersive sound environment for users. The Galaxy Buds line is well-established, and this latest iteration continues to push the trend of high-performance, intelligent earbuds.

Key Product: Galaxy Buds3 Pro

Apple product

Apple

MARKET LEADER

The AirPods Pro (3rd generation) is an iconic product, often seen as a benchmark for the ANC earbud category. Apple claims it has the "best ANC in the world for in-ear headphones," with technology that intelligently adapts to the user's surroundings. Its seamless integration within the Apple ecosystem and its status as a trendy, high-performance accessory make it a top choice for trend-aware consumers in Brazil.

Key Product: AirPods Pro (3rd generation)

JBL product

JBL

MARKET LEADER

The JBL Tune 770NC stands out by offering effective adaptive noise cancellation at a highly competitive price point, making advanced features more accessible. This model is known for its powerful bass, a sound signature that is popular among many consumers, and boasts an impressive battery life. Given JBL's immense popularity in the Brazilian market, the Tune 770NC is a go-to option for users seeking a balance of performance and value in the ANC space.

Key Product: Tune 770NC

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

QCY T13 Fones De Ouvido Jogos Esportes ANC Fone HT06 Bluetooth 5.3 28dB Profundidade E Modo Transparência Com Microfone
ShopeeBESTSELLER
QCYR$129

QCY T13 Fones De Ouvido Jogos Esportes ANC Fone HT06 Bluetooth 5.3 28dB Profundidade E Modo Transparência Com Microfone

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Basike Fones de Ouvido Bluetooth Sem Fio ANC&ENC，Fones 40H Com microfone e indicador de bateria，fon226
ShopeeBESTSELLER
BASIKER$74

Basike Fones de Ouvido Bluetooth Sem Fio ANC&ENC，Fones 40H Com microfone e indicador de bateria，fon226

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A9 Pro Touch Screen ANC Fones de ouvido sem fio TWS com cancelamento de ruído Bluetooth 5.3
ShopeeBESTSELLER
anj.ggR$43

A9 Pro Touch Screen ANC Fones de ouvido sem fio TWS com cancelamento de ruído Bluetooth 5.3

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Fone Bluetooth Pro5 Premium | Imersão Total c Cancelamento Ruído Qualidade Superior p iPhoneAndroid
ShopeeBESTSELLER
Taiwan CollectionR$67

Fone Bluetooth Pro5 Premium | Imersão Total c Cancelamento Ruído Qualidade Superior p iPhoneAndroid

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KIT1/2 A9 Pro Touch Screen ANC Fones de ouvido sem fio TWS com cancelamento de ruído Bluetooth 5.3
ShopeeBESTSELLER
R$42

KIT1/2 A9 Pro Touch Screen ANC Fones de ouvido sem fio TWS com cancelamento de ruído Bluetooth 5.3

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LCD Touch Screen Cancelamento de Ruído Earbuds Som Mini Stereo Wireless BT Fone de ouvido
ShopeeBESTSELLER
anj.ggR$49

LCD Touch Screen Cancelamento de Ruído Earbuds Som Mini Stereo Wireless BT Fone de ouvido

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3

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

The trend exhibits strong upward momentum in search interest and significant cultural relevance, indicating high engagement. While specific sales volume is unavailable, the strong search trends suggest substantial and likely growing commercial traction.

Search interest for ANC earbuds shows a clear upward trajectory, particularly in recent months. The trend is supported by growing cultural relevance due to increased focus needs and improved affordability.

Google Trends (12 Months)

Dec 24Jan 26

Social Signals

142

TikTok Posts

🎵 TikTokHighly TrendingLow Sentiment
Positive
22.7%
Neutral
28.2%
Negative
49.1%

142 posts analyzed

Celebrity Adoption

Neymar Jr.

Aiwa

Global football superstar and one of Brazil's most influential celebrities. His style and endorsements carry significant weight, not only with his millions of followers on social media but also with the mass market in Brazil and beyond.

Cauã Reymond

Apple

Highly acclaimed Brazilian actor, known for his leading roles in numerous successful telenovelas and films. As a respected figure in the entertainment industry and a style reference for many, his product choices are often noted by the public and media, making him a significant trendsetter.

Pabllo Vittar

Kuba Audio

Internationally recognized Brazilian drag queen and singer, and a massive influencer within the LGBTQ+ community and pop music scene.