These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The CeraVe Moisturizing Lotion is an iconic product in the advanced hydration space, frequently recommended by dermatologists. Its success lies in a formula that combines three essential ceramides with hyaluronic acid. This pairing is crucial for restoring the skin's natural barrier and retaining moisture. The lotion utilizes a patented MVE Delivery Technology, which ensures a slow release of hydrating ingredients for long-lasting moisturization throughout the day. Its lightweight, non-greasy, and fast-absorbing texture makes it a top choice for consumers seeking effective, non-comedogenic hydration for normal to dry skin.
Key Product: Loção Hidratante
MARKET LEADER
ISDIN's Ureadin Rx 10 is a prime example of a body lotion formulated for intense hydration, specifically targeting the needs of very dry and flaky skin. The key to its effectiveness is the 10% Urea ISDIN content, a powerful active that retains water and helps re-establish optimal hydration levels while restoring the skin's natural barrier. The lotion provides immediate and long-lasting relief from tightness, a common complaint for those with severe dryness. Its light, non-greasy texture is quickly absorbed, pushing the trend of advanced formulations that deliver powerful results without a heavy feel.
Key Product: Ureadin Rx 10 Loção Hidratante
MARKET LEADER
Launched in 2025, the Hidratei Moisturizing Body Lotion is a new and trendy product specifically designed for the Brazilian market. It pushes the advanced hydration trend by incorporating a powerful combination of five types of essential ceramides, hyaluronic acid, panthenol, and coconut oil. This formula was developed to offer intense hydration with a dry touch and quick absorption, catering to the preferences of consumers in a tropical climate. By focusing on restoring the skin barrier and providing deep, lasting moisture, it directly meets the growing demand for sophisticated and effective body care.
Key Product: Loção Hidratante Corporal
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance due to advanced formulations and barrier repair benefits. While sales volume data is unavailable, the growing search momentum suggests increasing market adoption.
Search interest for advanced hydration body lotion shows an upward trajectory with recent peaks, indicating growing consumer demand. The trend is supported by a focus on scientifically advanced formulas and barrier repair, aligning with current skincare preferences.
Google Trends (12 Months)
TikTok Posts
CeraVe
A highly influential Brazilian actress with a massive following, known as a trendsetter in the beauty and lifestyle space. Her association with a dermatologist-recommended brand lends significant credibility.
Mantecorp Skincare
A model, fashion designer, and influencer, and the daughter of Brazilian icon Xuxa Meneghel. She influences a younger, fashion-forward audience that values authenticity and quality.
Natura
One of Brazil's most powerful and celebrated singers. As a prominent Black woman in the media, her choices carry significant weight, influencing a diverse audience and championing representation.