These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Known as the gold standard of antioxidant protection, this serum's power lies in its patented formulation featuring a precise 15% concentration of pure Vitamin C (L-ascorbic acid), stabilized with 1% Vitamin E (alpha-tocopherol) and 0.5% Ferulic Acid. This combination multiplies its antioxidant performance, proving effective in neutralizing free radical damage, improving the appearance of fine lines and wrinkles, brightening the complexion, and enhancing skin firmness.
Key Product: C E Ferulic
MARKET LEADER
A celebrity-endorsed cellular renewal pioneer, this cream features the proprietary TFC8® (Trigger Factor Complex) technology, a blend of over 40 ingredients including amino acids, vitamins, and peptides. It functions to guide key nutrients to support the skin's innate repair and renewal processes. The cream is lauded for its ability to reduce the appearance of fine lines, redness, and hyperpigmentation while improving hydration and radiance.
Key Product: The Cream with TFC8
MARKET LEADER
A peptide powerhouse for youthful skin, this moisturizer is formulated with a high concentration of nine signal peptides, supportive amino acids, and pygmy waterlily stem cell extract. These signal peptides act as messengers, telling the skin to increase its production of essential proteins like collagen and elastin. The cream helps to improve the look of skin's tone, texture, and firmness, delivering visible plumping results.
Key Product: Protini Polypeptide Cream
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
This trend shows strong engagement driven by consumer demand for effective, science-backed skincare, with both value and premium segments experiencing meaningful sales growth.
Search interest has been relatively stable but shows recent upward movement, indicating growing consumer curiosity. The trend is supported by a strong focus on scientifically advanced ingredients and their benefits.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
Rhode
A model, media personality, and founder of the skincare brand Rhode. She is a trendsetter in the beauty industry, known for her "glazed donut skin" aesthetic, with strong influence among Gen Z and millennials.
goop Beauty
An Oscar-winning actress and the founder of the lifestyle brand Goop. She is a prominent figure in the wellness and beauty space, championing clean beauty and high-performance, luxurious skincare.
Rejuran
A television personality, producer, and matriarch of the Kardashian-Jenner family. She is a formidable influencer with a massive global reach whose endorsements can create viral trends.