These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Fellow Stagg EKG Pro is frequently cited as an icon of modern kitchen appliance design. Its minimalist profile, clean lines, and elegant gooseneck spout make it a favorite among design-conscious consumers and coffee aficionados alike. The kettle's sleek, matte finish is available in a variety of colors, and its design is often described as beautiful enough to be left on the countertop as a "design object-esque" piece. The angled handle provides a comfortable hold for a steady pour, which is crucial for pour-over coffee, further blending its high-end functionality with its striking aesthetic.
Key Product: Stagg EKG Pro Electric Gooseneck Kettle
MARKET LEADER
The Smeg Electric Kettle is a leader in the retro design trend, channeling a 1950s vintage aesthetic that serves as a "show-stopper" in the kitchen. Known for its fun and retro look, it is available in a wide range of colors including pastel blue, green, pink, and cream. Beyond its distinctive curvy silhouette and polished chrome details, the kettle is praised for modern features like a soft-opening lid and a built-in limescale filter. This combination of nostalgic style and contemporary performance makes it a top-of-mind product for consumers seeking to add a pop of color and personality to their countertops.
Key Product: Electric Kettle (KLF03)
MARKET LEADER
The Beautiful by Drew Barrymore kettle is recognized for its sleek, modern appearance and thoughtful design at an accessible price point. It features a stylish, buttonless look with touch-activated controls that only illuminate when in use, contributing to its clean and uncluttered aesthetic. The kettle is offered in a signature palette of colors and features soft matte finishes with gold accents, pushing the trend of aesthetically pleasing appliances that blend seamlessly with contemporary kitchen decor. Its combination of a fast boiling time, large capacity, and attractive design makes it a popular choice for trend-aware consumers.
Key Product: 1.7L One-Touch Electric Kettle
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume in both value and premium segments has cooled, preventing a higher score. The trend maintains a moderate level of engagement and sales, but lacks significant growth momentum.
Search interest for aesthetic design kettles has remained relatively stable over the observed period, indicating a consistent level of consumer interest. This suggests the trend has moved beyond rapid growth and settled into a consistent demand.
Google Trends (12 Months)
TikTok Posts
113 posts analyzed
Fellow
A prominent figure in the fashion and entertainment industries, Kendall Jenner is a model, socialite, and media personality. With a massive following on social media, her style and home decor choices are highly influential, often setting trends for a wide audience.
Richmond Kettles
A media personality, socialite, and businesswoman, Kylie Jenner has built a massive empire and is one of the most-followed individuals on social media. Her influence extends across fashion, beauty, and lifestyle, with her choices often sparking viral trends.
Beautiful by Drew Barrymore
An accomplished actress, producer, and talk show host, Drew Barrymore has been a beloved public figure for decades. In recent years, she has expanded her brand into housewares with her "Beautiful" line of kitchen appliances, which are known for their stylish designs and accessible price points.