These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Drunk Elephant is a brand synonymous with the airless packaging trend, having popularized the "push-down" airless jar. Their iconic container for moisturizers is designed to be both hygienic and functional. Users press down on the surface, and the product is dispensed from a small opening in the center, preventing fingers from ever touching the bulk of the cream. This mechanism protects the potent, "clean" formulas, which are free of what the brand calls the "Suspicious 6" ingredients. The design is so influential that many competitors now offer similar "Drunk Elephant container" style packaging. This innovative jar helps maintain the integrity of the active ingredients, like the numerous peptides in their Protini cream, from the first pump to the last.
Key Product: Protini™ Polypeptide Cream
MARKET LEADER
Sunday Riley utilizes a different style of airless technology for its potent serums, which often feature high concentrations of active ingredients. The C.E.O. 15% Vitamin C Brightening Serum is housed in an opaque bottle that contains an internal plastic bag. As the product is pumped out, this bag collapses, preventing air from coming into contact with the highly volatile Vitamin C formula. This "bag-in-bottle" system is crucial for preserving the serum's potency and effectiveness, which could otherwise degrade quickly with air and light exposure. The design ensures the user receives a stable, effective dose each time, pushing the trend of protective packaging for high-efficacy treatments.
Key Product: C.E.O. 15% Vitamin C Brightening Serum
MARKET LEADER
Skinfix showcases the airless pump trend by explicitly marketing it as a key feature for preserving the stability of its powerful serums. The Barrier+ 15% Vitamin C & Ferulic Acid Serum is packaged in an airless bottle to protect its high-potency, sensitive ingredients from degradation. The brand highlights that the combination of Ferulic acid and the airless bottle is what preserves the serum's strength until the very last drop. This approach directly educates the consumer on why the packaging is essential to the product's performance, reinforcing the trend that advanced formulas demand advanced packaging to deliver on their promises.
Key Product: Barrier+ 15% Vitamin C & Ferulic Acid Serum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While the value segment shows cooling sales, the premium segment is experiencing meaningful growth, driving overall volume. Combined with strong and increasing search interest, this indicates a healthy upward trajectory for airless pump bottles.
Search interest shows significant upward momentum with notable peaks, indicating growing consumer interest. The trend is supported by its association with premium skincare and product preservation, aligning with current consumer preferences.
Google Trends (12 Months)
TikTok Posts
75 posts analyzed
Drunk Elephant
A prominent television personality, socialite, and entrepreneur, Khloé Kardashian holds significant influence in the beauty and lifestyle sectors. As a member of the Kardashian-Jenner family, her product choices and endorsements are closely watched by a massive global audience, often setting trends in the mass market.
Drunk Elephant
A model, media personality, and founder of the skincare brand Rhode, Hailey Bieber has become a significant influencer in the beauty world, particularly for her "glazed donut" skin aesthetic. Her skincare routines and product recommendations are followed by millions, making her a powerful trendsetter for a younger demographic.
Drunk Elephant
An actress and singer who rose to fame with Disney's High School Musical, Vanessa Hudgens has since become a style and beauty icon with a strong influence over her followers. She is known for her evolving style and interest in wellness and clean beauty.