These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This product is designed to work overnight to promote skin cell renewal, aiming to reveal a more vibrant and glowing complexion by morning. It leverages the power of 0.2% pure retinol to smooth fine lines and wrinkles and improve skin elasticity. The formulation is also enriched with 5% Panthenol and Niacinamide to lock in moisture and help repair the skin barrier, addressing the need for hydration alongside anti-aging benefits. This serum represents the trend of incorporating clinically proven actives like retinol into an affordable and readily available product, making potent anti-aging accessible to a broader market.
Key Product: ClinicalPro Retinol Radiance Overnight Botox Lift Serum
MARKET LEADER
This serum is formulated with a complex of six different peptides to rejuvenate and firm fatigued skin. Peptides are known for their ability to stimulate collagen production, which helps to improve skin firmness and reduce the appearance of fine lines. This product embodies the trend of using peptide-based formulations as a powerful and often gentler alternative to other anti-aging ingredients, catering to a wide range of skin types looking for preventative and corrective anti-aging care.
Key Product: The 6 Peptide Skin Booster Serum
MARKET LEADER
This serum boasts a formula with 13 different anti-aging ingredients, including niacinamide, squalane, and sodium hyaluronate, to hydrate, brighten, and target signs of aging. This serum is designed to be gentle enough for daily use, morning and night, and is suitable for all skin types. The product's comprehensive ingredient list and focus on repairing and hydrating the skin barrier while combating aging align with the current trend of holistic and barrier-conscious skincare.
Key Product: Advanced Repair Serum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, the lack of sales data and moderate search volume prevents a higher score. The trend shows consistent engagement but lacks strong growth indicators.
Interest in anti-aging ampoules has remained relatively stable over the past year, indicating a consistent demand for these products. The trend shows no significant upward or downward momentum, suggesting it has found a steady place in the market.
Google Trends (12 Months)
TikTok Posts
7 posts analyzed
Deoproce
A Filipino-American actress and model, widely regarded as one of the most beautiful faces in the Philippine entertainment industry. With a massive following on social media, her endorsements and skincare choices carry significant weight among her fans and the general public, making her a powerful trendsetter in the beauty landscape.
Fresh
As one of the most successful and influential actresses of her generation in the Philippines, Kathryn Bernardo's endorsements are highly sought after. Her approachable and relatable persona has endeared her to a broad audience, making her product choices particularly impactful in the mass market.
Luxe Organix
A Filipino-Australian actress, host, and entrepreneur, Anne Curtis is a household name in the Philippines with a career spanning several decades. Her enduring popularity and status as a fashion and beauty icon give her significant influence over consumer trends.