These candles are formulated with scents specifically chosen for their therapeutic benefits, such as promoting relaxation, focus, or energy. Commonly used fragrances include lavender, eucalyptus, sandalwood, bergamot, and other essential oil blends.
Trend signals, demand data, and market insights for this product
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Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Anko
A highly influential Filipino-Australian actress, model, television host, and recording artist. She is a prominent trendsetter in the Philippines, particularly in fashion, beauty, and lifestyle.
Grice Wax & Wicks (collaboration)
A veteran and multi-awarded actress, singer, and television personality known as the "Megastar" in the Philippines. Her influence spans generations.
Love Marie Designs x RLC Residences
A globally recognized Filipino actress, visual artist, and fashion icon. Her lifestyle choices, including home decor, are closely followed by a wide audience.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Lumi Candles PH has established itself as a leading brand for eco-conscious consumers, specializing in 100% pure and premium soy wax candles that promise a clean and sustainable burn. Their Lavender Scented Soy Candle is an iconic product for those seeking tranquility and relaxation. The scent is specifically designed to create a serene sanctuary, making it a top choice for aromatherapy. Its soft floral aroma, with top notes of eucalyptus and a heart of lavender and fresh leaves, helps to set a soothing and calming vibe, ideal for bedrooms and living rooms to promote relaxation and habitual happiness. This product embodies the wellness trend by being non-toxic, paraben-free, and phthalate-free, appealing to health-conscious consumers.
Key Product: Lavender Scented Soy Candle
MARKET LEADER
Saan Saan has become a highly influential brand by creating scents that are inspired by movement, stillness, and memories, effectively transporting users to different places and moments. Their products are designed to promote stillness and mindfulness. While many of their scents are tied to specific locations, the "No. 05 Linen Room" candle is an iconic choice that embodies the wellness theme by creating a sense of a clean, calm, and peaceful personal sanctuary. This scent is consistently recommended for those looking to create a relaxing atmosphere, making it a top-of-mind product for trend-aware consumers focused on home wellness. The candle is hand-poured and comes in the brand's signature minimalist amber glass jar, aligning with the aesthetic of modern wellness.
Key Product: No. 05 Linen Room
MARKET LEADER
Simoy ng Haraya, which translates to "whiff of imagination," is a brand celebrated for its lovingly crafted products that capture the essence of Filipino culture, emotions, and lifestyle in every scent. The brand focuses on creating unique sensorial vacations and thoughtful experiences through its fragrances. Their "Pahinga" (Rest) Aromatherapy Soy Candle is a quintessential product for the wellness theme. Formulated with a calming blend of lavender, ylang-ylang, and chamomile essential oils, this candle is specifically designed to alleviate stress and anxiety, helping to quiet the mind and promote restful sleep. This product pushes the aromatherapy trend by directly addressing the need for mental and emotional well-being, using a blend of classic relaxing scents to create a tranquil atmosphere.
Key Product: Pahinga Aromatherapy Soy Candle
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