These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A masterclass in modernizing traditional Filipino weaving techniques, it prominently features the solihiya weave, a sunburst pattern of handwoven rattan. This clutch elegantly frames the intricate weave with genuine leather. Its practicality is enhanced by a full zip closure and an optional, adjustable shoulder strap, allowing it to be used as both a clutch and a sling bag. The use of lightweight and durable rattan also speaks to the growing demand for sustainable and natural materials in fashion.
Key Product: Sia Clutch Sling
MARKET LEADER
Inspired by Philippine summers and the native pusô rice cake, this clutch features a distinctive pyramid shape. The body is handcrafted by artisans who weave panels from upcycled, overstock fabric, which are then adorned with intricate raffia floral embroidery and delicate beadwork. This clutch not only showcases the resourcefulness of using repurposed materials but also elevates the craft of weaving and embroidery to a form of wearable art.
Key Product: Puso Hardin Embroidered Pyramid Clutch
MARKET LEADER
A signature piece that embodies the artisanal weave trend. This line of clutches often features the iconic solihiya woven pattern. The brand is known for its masterful blend of indigenous materials with luxurious details, creating pieces that are both artisanal and chic. The Charlie clutch, with its clean lines and focus on the intricate weave, is a top-of-mind product for consumers seeking a sophisticated take on Filipino craftsmanship.
Key Product: Charlie Clutch
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural excitement around handcrafted, natural products. While specific sales volume is unavailable, the growing search trend suggests increasing commercial traction.
Search interest for artisanal weave clutches has shown a significant upward trend, indicating growing consumer interest. The cultural context highlights a rising appreciation for handcrafted, natural items.
Google Trends (12 Months)
TikTok Posts
92 posts analyzed
Zarah Juan
A globally recognized fashion icon, actress, and artist, Heart Evangelista is one of the most influential figures in Philippine style. Her sartorial choices are closely followed by millions, and her support for a brand or a trend can instantly elevate its status.
Gucci
As an actress, host, and entrepreneur with a massive following, Anne Curtis is a major trendsetter in the Philippines. Her style is often described as effortlessly chic, and she has a significant influence on the purchasing decisions of her wide fan base.
Gucci
A prominent A-list influencer and entrepreneur, Verniece Enciso is known for her sophisticated and polished style. As a key figure in the digital space, her fashion choices are closely watched by a younger, style-conscious audience.