These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Qure Micro-Infusion System is a 2-in-1 treatment that infuses the skin with targeted serums as you microneedle. The system uses single-use serum ampoules that are filled into the device, which features 24K gold-plated, hair-thin needles (0.5mm) to create micro-channels. This process enhances the absorption of the active ingredients, allowing them to work more effectively for instant results. The brand offers different serum formulations, including one for wrinkles that contains hydrating and firming ingredients like Copper Tripeptides, Niacinamide, and Beta Glucan to plump the skin and reduce the appearance of fine lines. This product provides a complete, easy-to-use system that combines the microneedling action with a potent, targeted serum ampoule, making a clinical-level treatment accessible and safe for at-home use.
Key Product: Rejuvenating Serum Ampoule
MARKET LEADER
FaceGym's electric microneedling device is paired with single-use "Liquid Vitamin" ampoules for a controlled and brightening treatment. The system is designed to resurface the skin and boost radiance by delivering a potent dose of vitamins directly into the micro-injuries created by the device. This approach combines a high-tech tool with pre-portioned, active-filled ampoules, ensuring a fresh and effective application every time. It caters to the tech-savvy consumer looking for quick, visible results and a simplified, professional-style facial at home.
Key Product: Faceshot™ Electric Microneedling Device + Vitamin Ampoules
MARKET LEADER
As a leader in the K-beauty trend of liquid microneedling serums, Medicube offers a needle-free alternative that mimics the effects of traditional microneedling. The One Day Exosome Shot 2000 is a serum ampoule containing microscopic "Exosome" needles (spicules) that create tiny pathways in the skin to boost cell regeneration and enhance collagen production. This product offers a less invasive, beginner-friendly entry into the world of microneedling, providing rejuvenating and glow-boosting effects without the use of a separate device. It's designed for users who want the benefits of enhanced product absorption and skin renewal with minimal discomfort.
Key Product: One Day Exosome Shot 2000
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is showing positive movement, sales volume is moderate and stable in the value segment, with growth in the premium segment. This suggests a developing trend with increasing but not yet explosive commercial traction.
Search interest shows a recent upward trend after a period of stability, indicating growing consumer curiosity. The increasing popularity of at-home beauty tech and effective skincare solutions fuels this momentum.
Google Trends (12 Months)
TikTok Posts
113 posts analyzed
Qure Skincare
A highly sought-after celebrity esthetician in the US with A-list clients like Shay Mitchell and Kelly Rowland.
Banish
A prominent A-list beauty influencer who focuses on anti-aging skincare for mature skin.
Not linked to a specific at-home brand
A world-renowned actress and style icon.