These smart glasses are designed to be a stylish alternative to headphones, with open-ear speakers that direct sound to the user's ears. They allow users to listen to music, podcasts, and take calls while remaining aware of their surroundings.
Trend signals, demand data, and market insights for this product
65/100
growing
R$11 - R$362
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Ray-Ban Meta
A singer, music producer, and prominent accessibility consultant in Brazil. As a blind person, she is an influential voice within the disability community, showcasing the practical, life-enhancing applications of inclusive technology.
Ray-Ban Meta
A well-established Brazilian tech influencer and YouTuber known for his detailed reviews of cutting-edge gadgets. He is an early adopter and a key opinion leader in the Brazilian tech scene.
Even Realities
A well-established Brazilian tech influencer and YouTuber known for his detailed reviews of cutting-edge gadgets. He is an early adopter and a key opinion leader in the Brazilian tech scene.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The second generation of the partnership between Ray-Ban and Meta, these smart glasses masterfully combine iconic style with advanced technology. While they feature an upgraded 12MP ultra-wide camera for high-quality photo and video capture with live-streaming capabilities, their audio features are a key element of the experience. The glasses are equipped with custom-designed open-ear speakers that deliver richer bass and higher maximum volume, ensuring an immersive listening experience for music and calls even in noisy or windy environments. A five-microphone array supports clear voice capture, and the integration of the "Hey Meta" AI assistant allows for hands-free control, pushing the trend of discreet, integrated audio.
Key Product: Ray-Ban Meta Smart Glasses (Wayfarer or Headliner models)
MARKET LEADER
As a brand renowned for audio quality, JBL's entry into the smart glasses category directly targets the audio-focused trend. The JBL Soundgear Frames were launched in Brazil with the primary function of providing a personal sound experience without isolating the user from their surroundings. The glasses feature four micro speakers built into the temples, designed to deliver a high-quality audio experience directly to the user's ears. They connect via Bluetooth to a smartphone for music and calls and are controlled by touch panels on the frames. With interchangeable lenses that offer UV protection and the option to add prescription lenses, the product emphasizes practicality and a seamless transition between a regular pair of sunglasses and a personal audio device.
Key Product: Soundgear Frames
MARKET LEADER
Xiaomi's product strips back the smart glasses concept to its audio essentials, making a strong statement for the trend. Unlike many competitors, the Xiaomi Smart Audio Glasses do not include a camera, focusing entirely on delivering a high-quality audio experience in a conventional and lightweight glasses frame. The device functions as a set of Bluetooth headphones, allowing users to listen to music and take calls discreetly. They feature an open audio design, a dual-microphone system with AI-powered noise reduction for clear calls, and intuitive gesture controls on the frame. This product pushes the audio-focused trend by offering a more accessible and less intrusive form of wearable tech for consumers who prioritize sound over imaging features.
Key Product: Xiaomi Smart Audio Glasses
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