





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
An intensive ampoule from a Korean brand formulated to soothe, hydrate, and repair the skin's barrier. It features the brand's proprietary Probio-Cica, a fermented Centella Asiatica extract, combined with ceramides to calm irritation and strengthen compromised skin. Its milky, concentrated texture is designed to be quickly absorbed without stickiness.
Key Product: Madagascar Centella Probio-Cica Intensive Ampoule

MARKET LEADER
An ultra-hydrating serum from a dermo-cosmetic brand designed for intense hydration and skin barrier repair. Its star ingredient is 10% Panthenol (Vitamin B5), which works to soothe and repair the skin barrier, with visible restoration in as little as one hour. The formula is suitable for dehydrated, sensitive skin and has a lightweight, protective film-like texture.
Key Product: Cicaplast B5 Ultra-Hydrating Serum

MARKET LEADER
A lightweight serum from a local brand that brightens skin and repairs the skin barrier. It contains 5% Niacinamide to even out skin tone, minimize pores, and strengthen the skin's protective layer. The inclusion of Ceramide and Vitamin E further supports barrier function by locking in moisture and providing antioxidant protection.
Key Product: 5% Niacinamide Serum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume in both value and premium segments has cooled from earlier periods. This suggests the trend is established but not experiencing significant growth, placing it in the medium range.
Search interest for barrier repair ampoules has remained relatively stable over the observed period, indicating a consistent level of consumer attention. The trend is supported by ongoing interest in skin health and sensitive skin solutions.
Google Trends (12 Months)
Deoproce
A prominent actress and model with a massive following both locally and internationally, Liza Soberano is a significant trendsetter in the Philippine beauty and entertainment industries. Her endorsements and personal recommendations carry substantial weight, influencing the purchasing decisions of a broad consumer base. Her clear and radiant complexion makes her a credible voice for skincare.
Luxelle
Heart Evangelista is a multifaceted personality—an actress, artist, fashion icon, and entrepreneur with significant global influence. As a style and beauty maven, her skincare choices are closely watched by her millions of followers. She is known for her "glass skin" look, which she achieves through a meticulous and often-shared skincare routine.
Luxelle
Heart Evangelista is a multifaceted personality—an actress, artist, fashion icon, and entrepreneur with significant global influence. As a style and beauty maven, her skincare choices are closely watched by her millions of followers. She is known for her "glass skin" look, which she achieves through a meticulous and often-shared skincare routine.