These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Known for its silver creations inspired by Mexican culture, the brand's "Mar de Plata" (Sea of Silver) collection encapsulates the beachside charm trend. The pieces are designed to evoke the feeling of a tropical adventure and the freedom of summer, featuring marine-inspired elements.
Key Product: Eternals Waves Anklet (Pulsera de Tobillo Olas Eternas)
MARKET LEADER
A popular Mexican jewelry brand with trendy and sophisticated designs. Their "Resort Collection" is inspired by the sea, featuring materials like pearls and shells to create a look that is both elegant and fresh, perfect for incorporating coastal elegance into everyday or vacation outfits.
Key Product: Seashells Anklet (Tobillera Caracoles)
MARKET LEADER
An influential online retailer that quickly adopts and popularizes trends. Their extensive and affordable jewelry collections feature numerous anklets that fit the "Beachside Charms" theme, making the trend accessible to a wide audience. This best-selling set includes beach-inspired charms like shells and starfish.
Key Product: Set of 3 pieces Braided rope anklet with shells and starfish (Set de 3 piezas Tobillera de cuerda trenzada con conchas y estrellas de mar)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there is some cultural interest tied to seasonal trends, the search volume is not consistently growing and sales volumes are negligible. This suggests a niche product with limited commercial traction.
Search interest for beachside charms anklets shows consistent fluctuations but remains at a similar level over the observed period. The trend is associated with seasonal beachwear and vacation aesthetics, indicating a steady, recurring interest.
Google Trends (12 Months)
TikTok Posts
19 posts analyzed
Artisanal local brands
Mexican fashion and lifestyle influencers and bloggers who are early adopters of trends and collaborate with local and international brands. Their influence is particularly strong in vacation and beachwear.
Gabriela Sánchez
A Mexican silver jewelry brand known for its designs inspired by Mexican culture and nature. While no specific celebrity endorsement was found, the brand's aesthetic and popularity are indicative of the trend's resonance.