The "skinification" of body care involves treating the skin on the body with the same attention and sophisticated ingredients typically reserved for the face. This trend sees the rise of body lotions, exfoliants, and treatments formulated with high-performance actives like retinoids, Vitamin C, and hydrating agents.
Trend signals, demand data, and market insights for this product
75/100
growing
R$12 - R$405
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
WePink
A digital influencer and entrepreneur, one of Brazil's most influential figures in the beauty and lifestyle sector. Her brand, WePink, has achieved phenomenal success.
Cetaphil
A television host, actress, and iconic Carnival muse in Brazil. Her influence extends across fashion and beauty, and she is an ambassador for major brands.
Aura Beauty
A digital influencer and entrepreneur who gained nationwide recognition from Big Brother Brasil. She has her own beauty brand, Aura Beauty, and is a trendsetter for younger audiences.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Natura Ekos Tukumã line uses Tukumã pulp and oil, which are scientifically proven to act as an "anti-signs" agent for the body by stimulating the skin's natural production of hyaluronic acid. This mirrors a top trend in facial skincare, which is the focus on hyaluronic acid for plumping and deep hydration. The body lotion helps to replenish and restructure the skin, combating the loss of hyaluronic acid and promoting a renewed, hydrated appearance from within. This product line combines a natural, sustainably sourced Brazilian ingredient with a scientific, results-driven approach typically reserved for facial care.
Key Product: Ekos Tukumã Body Lotion
MARKET LEADER
Sallve's Renovating Body Moisturizer brings the power of chemical exfoliation, a staple in facial skincare, to the entire body. It is formulated with 10% Alpha-Hydroxy Acids (AHAs), including 6% Glycolic Acid, which work to renew the skin's surface, improving texture and evening out skin tone. This product is designed to tackle common body skin concerns such as rough patches, keratosis pilaris ("bolinhas"), and ingrown hairs, offering a targeted treatment rather than just moisture. With its fast-absorbing gel-cream texture and potent active ingredients, it perfectly embodies the trend of applying advanced, clinical-level skincare to the body.
Key Product: Hidratante Renovador Corporal (Renovating Body Moisturizer)
MARKET LEADER
Dove's Pro-Retinol Body Serum showcases the migration of one of the most celebrated anti-aging facial ingredients—retinol—into body care. This product is designed to go beyond basic hydration to visibly improve skin firmness and elasticity. Developed with dermatologists, the lightweight serum formula allows for deep nourishment and helps accelerate the skin's natural renewal process, resulting in a smoother and more radiant appearance. By incorporating a powerful pro-retinol complex, this product helps push the trend of treating the signs of aging on the body with the same seriousness and efficacy as on the face.
Key Product: Pro-Retinol Firming Body Serum
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